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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Oct
13
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Intro to Grok Bot: Your First Hour With an AI That Works for You
Tuesday, October 13, 2026, 11:30 AM EDT
In this live session, Divya Gugnani will walk through setting up Grok Bot and using it the way she runs her businesses: as teammates that handle multiple inboxes and scheduling, entire sales channels, email marketing, paid media, product development, financial management, and more.