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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Jul
8
Women in Tech: Virtual Founder Mingle with Tech Ladies & Female Founder Collective
Wednesday, July 8, 2026, 1:00 PM EDT
Join us for an FFC x Tech Ladies Virtual Founder Mingle, designed for women actively building and scaling in tech.
Jul
8
Fashion & Accessories Huddle
Wednesday, July 8, 2026, 1:00 PM PDT
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
Jul
8
FFC x Belong NYC Happy Hour!
Wednesday, July 8, 2026, 5:30 PM EDT
Join us at a special evening hosted by FFC x BELONG NYC.
Jul
9
{AUSTIN, TX} Member Mingle
Thursday, July 9, 2026, 9:30 AM CDT
Join fellow 10th House founders for coffee and conversation at Medici Springdale!
Jul
9
Technology Huddle
Thursday, July 9, 2026, 1:00 PM EDT
Are you building a Technology business? Come join this 10th House Huddle to meet and network with fellow founders in the technology space!
Jul
10
{PHOENIX,AZ} Member Mingle
Friday, July 10, 2026, 10:30 AM PDT
Join fellow 10th House founders for coffee and conversation at Le Market!
Jul
10
Fashion Huddle
Friday, July 10, 2026, 12:00 PM PDT
Are you a building a Fashion business? Elizabeth will be hosting this Fashion Huddle to specifically collaborate on Future Proofing Your Brand with AI.
Jul
14
Who Owns What? Understanding AI & IP as a Founder
Tuesday, July 14, 2026, 1:00 PM EDT
Join us for an open conversation on what founders should consider when creating with AI, how ownership may apply, and why understanding these risks matters as you build and protect your business!
Jul
15
Health & Wellness Huddle
Wednesday, July 15, 2026, 12:00 PM EDT
Are you building a health or wellness business? Come join this 10th House Huddle to meet and network with fellow founders in the health and wellness space!
Jul
15
Technology Huddle
Wednesday, July 15, 2026, 3:00 PM EDT
Are you a Founder who knows there's something structurally wrong in your business but can't figure out what is broken or how to fix it?
Jul
17
Accounting + Financial Management Huddle
Friday, July 17, 2026, 1:00 PM EDT
Are you looking to connect with others in the Accounting Space? Come join this 10th House Huddle to meet and network with fellow founders!
Jul
18
{TAMPA, FL} Member Mingle
Saturday, July 18, 2026, 11:30 AM EDT
Join us for a Summer Saturday Brunch bringing together female founders for meaningful connection, shared insight, and genuine community.