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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Sep
22
Home + Design Huddle
Tuesday, September 22, 2026, 1:00 PM EDT
Are you building a business in the home or design space? Come join this 10th House Huddle to meet and network with fellow founders!
Sep
22
Fashion Huddle
Tuesday, September 22, 2026, 1:00 PM EDT
Are you building a fashion business? Come join this 10th House Huddle to meet and network with fellow founders in the fashion space!
Sep
23
Technology Huddle
Wednesday, September 23, 2026, 12:00 PM PDT
Tech is hard, but building in community makes all the difference.
Sep
23
Considering Joining The 10th House? Founder Office Hours with Ali Wyatt
Wednesday, September 23, 2026, 4:00 PM EDT
Join us and hear directly from Ali Wyatt, CEO of Female Founder Collective.
Sep
24
Trademarks 101: Protecting Your Brand
Thursday, September 24, 2026, 1:00 PM EDT
Join us for an open conversation on what trademarks are, why they matter, and how they can help founders protect their businesses!
Sep
25
PR/Media Huddle
Friday, September 25, 2026, 2:00 PM EDT
Are you a building a PR or Media business? Come join this 10th House Huddle to meet and network with fellow founders!
Sep
25
Motherhood & Momentum: A Founder Networking Huddle
Friday, September 25, 2026, 4:00 PM EDT
Are you a founder balancing motherhood and building a business? Come join this 10th House Huddle to meet and network with fellow founder moms!
Sep
29
Beauty + Personal Care Huddle
Tuesday, September 29, 2026, 3:00 PM EDT
Are you building a Beauty or Personal Care business? Come join this 10th House Huddle to meet and network with fellow founders!
Sep
30
Home + Interiors Huddle
Wednesday, September 30, 2026, 1:00 PM EDT
Are you building a business in the home or interior design space? Come join this 10th House Huddle to meet and network with fellow founders!
Sep
30
Health & Wellness Huddle
Wednesday, September 30, 2026, 2:00 PM EDT
Are you building a Health and Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!
Oct
2
Business Services Huddle
Friday, October 2, 2026, 1:00 PM EDT
Are you building in business services? Come join this 10th House Huddle to meet and network with fellow founders in the business services space!
Oct
6
Community Builder Huddle
Tuesday, October 6, 2026, 1:00 PM EDT
Are you building a community-driven business or looking to connect with other founders focused on community building? Come join this 10th House Huddle to meet and network with fellow founders!