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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
May
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The New Consumer Marketing Playbook: Brand, PR, and Community with Dianna Cohen of Crown Affair
Tuesday, May 5, 2026, 10:00 AM PDT
In this session, we’ll break down how Dianna has approached marketing from day one. not as a set of channels, but as a cohesive system rooted in brand, PR, and community.
May
6
What Should I Build Next? A Live Product Strategy Session
Wednesday, May 6, 2026, 2:00 PM EDT
For founders building (or wanting to build) digital products who feel stuck or unsure what to focus on next.
May
8
From Jewelry Design to Sales: A Peer Conversation
Friday, May 8, 2026, 1:00 PM EDT
Join us for a small “workroom”-style session for jewelry founders—focused, practical, and grounded in what’s actually happening in their businesses.
May
13
Fashion & Accessories Huddle
Wednesday, May 13, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
May
14
Join us at a special evening hosted by FFC x BELONG NYC. This happy hour brings together a dynamic mix of founders, creatives, and leaders for a vibrant night of connection. Guests will enjoy curated light bites, beverages, and the opportunity to refresh their professional presence with a headshot session!
Thursday, May 14, 2026, 7:00 PM EDT
Ring in the new year with an evening hosted by the Female Founder Collective and BELONG.
May
15
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Friday, May 15, 2026, 1:00 PM EDT
Join us for an empowering, action-oriented discussion for ambitious women founders.
May
20
Food & Beverage Huddle
Wednesday, May 20, 2026, 2:00 PM EDT
Are you a building a Food or Beverage business? Come join this 10th House Huddle to meet and network with fellow founders!
May
27
Business Services Huddle
Wednesday, May 27, 2026, 2:00 PM EDT
Are you a building a Business Services business? Come join this 10th House Huddle to meet and network with fellow founders!
May
29
Marketing & Communications Huddle
Friday, May 29, 2026, 1:00 PM EDT
Are you a building a Marketing or Communications business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
3
Marketing & Communications Huddle
Wednesday, June 3, 2026, 2:00 PM EDT
Are you a building a Marketing or Communications business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
4
{SAN JOSE, CA} Member Mingle
Thursday, June 4, 2026, 4:00 PM PDT
Join us for an intimate gathering of San Jose & surrounding area-based female founders!
Jun
5
Launching Tech Is Hard, Let's Get You Unstuck!
Friday, June 5, 2026, 1:00 PM EDT
Join us for a session with Alenka if you are seeking help with tech problems.