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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
May
1
{ASTORIA, NY} Member Mingle
Friday, May 1, 2026, 7:00 PM EDT
Join celebrity hairstylist and Beauty Social Salon founder Angela Calisti for a hands-on beauty event focused on achieving the perfect blowout and everyday styling techniques.
May
5
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The New Consumer Marketing Playbook: Brand, PR, and Community with Dianna Cohen of Crown Affair
Tuesday, May 5, 2026, 11:00 AM PDT
In this session, we’ll break down how Dianna has approached marketing from day one. not as a set of channels, but as a cohesive system rooted in brand, PR, and community.
May
6
From Idea to Impact: Building Products Customers Love
Wednesday, May 6, 2026, 2:00 PM EDT
Join us for an in-depth conversation exploring the product-building frameworks behind the world’s fastest-growing companies!
May
8
Captivating Complexities: The Legal Landscape around AI
Friday, May 8, 2026, 2:00 PM EDT
Join Pooja in a discussion about AI complexities in the legal world!
May
13
Fashion & Accessories Huddle
Wednesday, May 13, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
May
14
Join us at a special evening hosted by FFC x BELONG NYC. This happy hour brings together a dynamic mix of founders, creatives, and leaders for a vibrant night of connection. Guests will enjoy curated light bites, beverages, and the opportunity to refresh their professional presence with a headshot session!
Thursday, May 14, 2026, 7:00 PM EDT
Ring in the new year with an evening hosted by the Female Founder Collective and BELONG.
May
15
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Friday, May 15, 2026, 1:00 PM EDT
Join us for an empowering, action-oriented discussion for ambitious women founders.
May
20
Food & Beverage Huddle
Wednesday, May 20, 2026, 2:00 PM EDT
Are you a building a Food or Beverage business? Come join this 10th House Huddle to meet and network with fellow founders!
May
27
Business Services Huddle
Wednesday, May 27, 2026, 2:00 PM EDT
Are you a building a Business Services business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
3
Marketing & Communications Huddle
Wednesday, June 3, 2026, 2:00 PM EDT
Are you a building a Marketing or Communications business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!