Events

What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays

What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.

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Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

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Mar

13

Community Conversation

Branding & AI

Members only!

Friday, March 13, 2026, 2:00 PM EDT

Join us for a facilitated conversation around how founders are using AI to execute content, websites, campaigns etc. without losing the human connection behind their brands.

Register now

Mar

18

10th House HUddles

E-Commerce Huddle

Members only!

Wednesday, March 18, 2026, 2:00 PM EDT

Are you a building a E-Commerce business? Come join this 10th House Huddle hosted by Glynis Tao, founder & CEO of Chase Your Dreams Consulting/Podcast. Enjoy the opportunity to meet and network with fellow founders!

Register now

Mar

19

Workshop/Panel

[FOM] Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin

Members only!

Thursday, March 19, 2026, 2:00 PM EDT

Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.

Register now

Mar

19

Workshop/Panel

Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin

Members only!

Thursday, March 19, 2026, 11:00 AM PDT

In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.

Register now

Mar

19

City Sessions

{NEW YORK, NY} Member Mingle

Thursday, March 19, 2026, 7:00 PM EDT

Pole-curious? Join 10th House members for an evening of mingling and movement at Goodside.

Register now

Mar

20

City Sessions

{TAMPA, FL} Member Mingle

Friday, March 20, 2026, 1:00 PM EDT

Join us for a ladies luncheon with lunch service in the garden room at Stovall House!

Register now

Mar

25

Community Conversation

Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition

Members only!

Wednesday, March 25, 2026, 2:00 PM EDT

Join us for an empowering, action-oriented discussion for ambitious women founders.

Register now

Mar

27

10th House HUddles

Health & Wellness Huddle

Members only!

Friday, March 27, 2026, 2:00 PM EDT

Are you a building a Health & Wellness business? Come join this 10th House Huddle hosted by Patricia Perez, founder of Talaya Guides.

Register now

Apr

2

City Sessions

{NEW YORK} FFC + Luminary Co-Working Day

Thursday, April 2, 2026, 11:00 AM EDT

In partnership with Luminary, we’re bringing together women across the NYC area to advance, build, and “reconnect”.

Register now

Apr

23

City Sessions

{CHICAGO, IL} Member Mingle

Thursday, April 23, 2026, 12:30 PM CDT

Join Chicago's female founders for 90 minutes that feel less like networking and more like coming home.

Register now