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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Oct
13
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From Angel Investments to Unicorn Status: How Julia Cheek Turned Everlywell's Team of Contractors Into a $200M+ Health Brand
Tuesday, October 13, 2026, 11:00 AM PDT
Join us for a conversation with Julia Cheek, Founder & CEO of Everlywell, the at-home lab testing company that has grown into a unicorn brand and raised more than $200 million since 2015. Julia built her earliest team not with full time hires but with contractors and part time experts, and raised her first capital from a small group of doctors and early believers who understood the problem she was solving before anyone else did.