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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
May
1
Content Building: AI & SEO
Friday, May 1, 2026, 1:00 PM EDT
Join us for an in-depth conversation exploring content marketing for AI!
May
6
From Idea to Impact: Building Products Customers Love
Wednesday, May 6, 2026, 2:00 PM EDT
Join us for an in-depth conversation exploring the product-building frameworks behind the world’s fastest-growing companies!
May
8
Captivating Complexities: The Legal Landscape around AI
Friday, May 8, 2026, 2:00 PM EDT
Join Pooja in a discussion about AI complexities in the legal world!
May
15
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Friday, May 15, 2026, 1:00 PM EDT
Join us for an empowering, action-oriented discussion for ambitious women founders.
Jun
17
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Wednesday, June 17, 2026, 1:00 PM EDT
Join us for an empowering, action-oriented discussion for ambitious women founders.