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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Sep
24
Trademarks 101: Protecting Your Brand
Thursday, September 24, 2026, 1:00 PM EDT
Join us for an open conversation on what trademarks are, why they matter, and how they can help founders protect their businesses!
Oct
8
Launching Your Product Using Crowdfunding
Thursday, October 8, 2026, 1:00 PM EDT
Join us for an open conversation on how founders can use crowdfunding to raise money for their first product without giving up equity in their business!