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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Feb
18
{NEW YORK, NY} Member Mingle
Wednesday, February 18, 2026, 6:30 PM EST
Join NYC chapter lead Molly Godfrey for an intimate, winter-themed evening at the stunning Bedford Studios in the West Village.
Feb
19
{PASADENA, CA} Member Mingle
Thursday, February 19, 2026, 5:30 PM PST
Join us for a founders mingle designed specifically for female business owners in the Pasadena area!
Feb
26
{NEW YORK} FFC + Luminary Co-Working Day
Thursday, February 26, 2026, 10:00 AM EST
In partnership with Luminary, we’re bringing together women across the NYC area to advance, build, and “reconnect”.
Feb
26
{PORT WASHINGTON, NY} Member Mingle
Thursday, February 26, 2026, 6:30 PM EST
Join us for sips, snacks & good company at this Long Island member mingle!
Mar
8
{SAN DIEGO, CA} Member Mingle
Sunday, March 8, 2026, 7:00 PM PDT
Join us for an intimate gathering of San Diego based female founders, created to foster meaningful connection, shared insight, and genuine community.
Mar
13
{NEWPORT BEACH, CA} Member Mingle
Friday, March 13, 2026, 10:00 AM PDT
Join us for a relaxed, Friday co-working session designed to help you end your week with clarity.
Mar
19
{NEW YORK, NY} Member Mingle
Thursday, March 19, 2026, 7:00 PM EDT
Pole-curious? Join 10th House members for an evening of mingling and movement at Goodside.
Mar
20
{TAMPA, FL} Member Mingle
Friday, March 20, 2026, 1:00 PM EDT
Join us for a ladies luncheon with lunch service in the garden room at Stovall House!
Apr
2
{NEW YORK} FFC + Luminary Co-Working Day
Thursday, April 2, 2026, 11:00 AM EDT
In partnership with Luminary, we’re bringing together women across the NYC area to advance, build, and “reconnect”.
Apr
23
{CHICAGO, IL} Member Mingle
Thursday, April 23, 2026, 12:30 PM CDT
Join Chicago's female founders for 90 minutes that feel less like networking and more like coming home.