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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Apr
14
Inside the Investor Mind: What Makes a Consumer Brand Fundable
Tuesday, April 14, 2026, 10:30 AM PDT
In this LinkedIn Live conversation, we sit down with Cristina Nuñez, cofounder of True Beauty Ventures, to unpack what investors are actually looking for when evaluating early-stage consumer brands.
Apr
15
New Year Refresh: FFC x Belong NYC Happy Hour
Wednesday, April 15, 2026, 6:30 PM EDT
Join us at a special evening hosted by FFC x BELONG NYC.
Apr
21
{LOS ANGELES, CA} Member Mingle
Tuesday, April 21, 2026, 5:30 PM PDT
RSVP HERE — REQUIRED! We’re bringing together an incredible room of female founders, builders, and investors for a night that’s all about real connection, shared stories, and new opportunities! In collaboration with Mikloset and the Female Founder Collective, we’re hosting an intimate networking mixer designed for women who are building, scaling, and backing the next generation of companies. This isn’t just another networking event. It’s a space to meet women who get it, the highs, the chaos, the ambition, and the vision. Here’s what to expect: • A curated room of founders, creatives, and investors • Meaningful conversations (not surface-level small talk) • A live Mikloset demo showing how we’re reshaping fashion + AI • Fun icebreakers to actually connect with people in the room • Food and drinks included with your ticket Whether you’re building your company, thinking about starting one, or looking to invest in female-led startups, this is the kind of room you want to be in. Come meet your next collaborator, investor, advisor, or friend. Spots are limited, so grab your ticket early. Can’t wait to see you there!
Apr
23
{NEW YORK} FFC + Luminary Co-Working Day
Thursday, April 23, 2026, 10:00 AM EDT
In partnership with Luminary, we’re bringing together women across the NYC area to advance, build, and “reconnect”.
Apr
23
Inside Bala: Building (and Bootstrapping) a $100M Brand Without a Traditional Startup Playbook
Thursday, April 23, 2026, 10:00 AM PDT
In this conversation, we’re sitting down with Natalie Holloway, cofounder and CEO of Bala, the design-led fitness company behind the viral Bala Bangles.
Apr
23
{CHICAGO, IL} Member Mingle
Thursday, April 23, 2026, 12:30 PM CDT
Join Chicago's female founders for 90 minutes that feel less like networking and more like coming home.
May
1
{ASTORIA, NY} Member Mingle
Friday, May 1, 2026, 7:00 PM EDT
Join celebrity hairstylist and Beauty Social Salon founder Angela Calisti for a hands-on beauty event focused on achieving the perfect blowout and everyday styling techniques.
May
5
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The New Consumer Marketing Playbook: Brand, PR, and Community with Dianna Cohen of Crown Affair
Tuesday, May 5, 2026, 11:00 AM PDT
In this session, we’ll break down how Dianna has approached marketing from day one. not as a set of channels, but as a cohesive system rooted in brand, PR, and community.
May
14
Join us at a special evening hosted by FFC x BELONG NYC. This happy hour brings together a dynamic mix of founders, creatives, and leaders for a vibrant night of connection. Guests will enjoy curated light bites, beverages, and the opportunity to refresh their professional presence with a headshot session!
Thursday, May 14, 2026, 7:00 PM EDT
Ring in the new year with an evening hosted by the Female Founder Collective and BELONG.