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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Aug
18
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Built to Last: How Gregg Renfrew Built a Billion-Dollar Brand, Sold It, and Started Over with Stronger Systems
Tuesday, August 18, 2026, 12:00 PM EDT
In this session, Gregg joins Female Founder Collective's Co-Founder, Rebecca Minkoff, to discuss the hires that change the shape of a business (and why the smartest one might not be someone on your payroll), the systems she is building before she needs them, and what she knows now about building a tech stack — including Salesforce — that moves with you instead of against you.