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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Oct
22
📚 10th House Book Club Kickoff Call!
Thursday, October 22, 2026, 2:00 PM EDT
Kick off call for the FFC Book Club - hosted by Avery, Dana Leavy-Detrick and Jessie Minor. We’re kicking off the 10th House Book Club! Join us for our first call as we introduce the series, meet fellow members, and set the stage for the conversations we’ll have together over the coming months.
Dec
3
📚 10th House Book Club
Thursday, December 3, 2026, 11:00 AM EST
Join us for the FFC Book Club — hosted by Avery, Dana Leavy-Detrick, and Jessie Minor. Come together with fellow 10th House members to dive into this month’s discussion, share takeaways and perspectives, and connect through thoughtful conversation around the book.
Jan
14
📚 10th House Book Club
Thursday, January 14, 2027, 2:00 PM EST
Join us for the FFC Book Club — hosted by Avery, Dana Leavy-Detrick, and Jessie Minor. Come together with fellow 10th House members to dive into this month’s discussion, share takeaways and perspectives, and connect through thoughtful conversation around the book.
Feb
3
Virtual Founder Mingle with Tech Ladies & Female Founder Collective
Wednesday, February 3, 2027, 1:00 PM EST
Join us for a Female Founder Collective x Tech Ladies Virtual Founder Mingle, designed for women actively building and scaling in tech.
Feb
25
📚 10th House Book Club
Thursday, February 25, 2027, 2:00 PM EST
Join us for the FFC Book Club — hosted by Avery, Dana Leavy-Detrick, and Jessie Minor. Come together with fellow 10th House members to dive into this month’s discussion, share takeaways and perspectives, and connect through thoughtful conversation around the book.
Apr
8
📚 10th House Book Club
Thursday, April 8, 2027, 2:00 PM EDT
Join us for the FFC Book Club — hosted by Avery, Dana Leavy-Detrick, and Jessie Minor. Come together with fellow 10th House members to dive into this month’s discussion, share takeaways and perspectives, and connect through thoughtful conversation around the book.