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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Feb
27
Podcast Host Huddle
Friday, February 27, 2026, 1:00 PM EST
Do you have a podcast or are you interested in creating one? Come join this Podcast Host Huddle to meet and network! ✨ Huddles are a virtual event strictly focused on networking and discussion. This will be an open conversation where everyone will intro their podcast and we will talk about what we are currently facing as we grow our own initiatives. If you've ever wondered what other hosts are doing, what they're currently moving through, and tips + tricks - this is the place to be.