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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
17
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Wednesday, June 17, 2026, 1:00 PM EDT
Join us for an empowering, action-oriented discussion for ambitious women founders.
Jun
30
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Tips From an Investor Turned Founder: A Guide to Profitable Growth & Strategic Fundraising
Tuesday, June 30, 2026, 10:00 AM PDT
This members-only session is your opportunity to get honest, practical, and personalized guidance on the financial side of building a consumer brand, from someone who has lived it as a founder, advisor, and investor.
Jul
1
Why Your Digital Product Isn't Growing (And What to Fix First!)
Wednesday, July 1, 2026, 1:00 PM EDT
Why Your Digital Product Isn't Growing (And What to Fix First!)
Jul
8
Fashion & Accessories Huddle
Wednesday, July 8, 2026, 1:00 PM PDT
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
Jul
10
Fashion Huddle
Friday, July 10, 2026, 12:00 PM PDT
Are you a building a Fashion business? Elizabeth will be hosting this Fashion Huddle to specifically collaborate on Future Proofing Your Brand with AI.
Jul
15
Technology Huddle
Wednesday, July 15, 2026, 3:00 PM EDT
Are you a Founder who knows there's something structurally wrong in your business but can't figure out what is broken or how to fix it?
Jul
17
Accounting + Financial Management Huddle
Friday, July 17, 2026, 1:00 PM EDT
Are you looking to connect with others in the Accounting Space? Come join this 10th House Huddle to meet and network with fellow founders!
Jul
22
Technology Huddle
Wednesday, July 22, 2026, 12:00 PM PDT
Tech is hard, but building in community makes all the difference.
Jul
24
Technology Huddle
Friday, July 24, 2026, 1:00 PM EDT
Are you looking to connect with others in the Technology Space? Come join this 10th House Huddle to meet and network with fellow founders!
Jul
29
Health & Wellness Huddle
Wednesday, July 29, 2026, 2:00 PM EDT
Are you building a Health and Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!