Events

What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays

What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.

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Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

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Oct

14

10th House HUddles

Health & Wellness Huddle

Members only!

Wednesday, October 14, 2026, 12:00 PM EDT

Are you building a health or wellness business? Come join this 10th House Huddle to meet and network with fellow founders in the health and wellness space!

Register now

Oct

14

10th House HUddles

Marketing & Communications Huddle

Members only!

Wednesday, October 14, 2026, 1:00 PM PDT

Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!

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Oct

15

10th House HUddles

Health & Wellness Huddle

Members only!

Thursday, October 15, 2026, 2:00 PM EDT

Are you a building a Health & Wellness business? Come join this 10th House Huddle hosted by Bhavti to meet and network with fellow founders!

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Oct

16

10th House HUddles

Accounting + Financial Management Huddle

Members only!

Friday, October 16, 2026, 1:00 PM EDT

Are you looking to connect with others in the Accounting Space? Come join this 10th House Huddle to meet and network with fellow founders!

Register now

Oct

16

10th House HUddles

E-commerce Huddle

Members only!

Friday, October 16, 2026, 1:00 PM EDT

Are you building an E-commerce business? Come join this 10th House Huddle to meet and network with fellow founders in the E-commerce space!

Register now

Oct

20

10th House HUddles

Fashion + Accessories Huddle

Members only!

Tuesday, October 20, 2026, 1:00 PM EDT

Are you building a Fashion or Accessories business? Come join this 10th House Huddle to meet and network with fellow founders!

Register now

Oct

20

10th House HUddles

Fashion Huddle

Members only!

Tuesday, October 20, 2026, 1:00 PM EDT

Are you building a fashion business? Come join this 10th House Huddle to meet and network with fellow founders in the fashion space!

Register now

Oct

20

10th House HUddles

Office Hours with Leland Drummond: How to Build an Agency That Attracts and Keeps Dream Clients

Members only!

Tuesday, October 20, 2026, 1:00 PM EDT

Join us for office hours with Leland Drummond, Co-Founder of AZIONE, the creative communications agency trusted by brands including HOKA, Away, J. Crew, REI, Sweetgreen, and Kiehl's.

Register now

Oct

21

10th House HUddles

Technology Huddle

Members only!

Wednesday, October 21, 2026, 3:00 PM EDT

Are you a Founder who knows there's something structurally wrong in your business but can't figure out what is broken or how to fix it?

Register now

Oct

22

10th House HUddles

Fashion + Accessories Huddle

Members only!

Thursday, October 22, 2026, 1:00 PM EDT

Are you building a Fashion or Accessories business? Come join this 10th House Huddle Hosted by Laura to meet and network with fellow founders!

Register now

Oct

23

10th House HUddles

PR/Media Huddle

Members only!

Friday, October 23, 2026, 2:00 PM EDT

Are you a building a PR or Media business? Come join this 10th House Huddle to meet and network with fellow founders!

Register now

Oct

23

10th House HUddles

Motherhood & Momentum: A Founder Networking Huddle

Members only!

Friday, October 23, 2026, 4:00 PM EDT

Are you a founder balancing motherhood and building a business? Come join this 10th House Huddle to meet and network with fellow founder moms!

Register now