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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Apr
22
Health & Wellness Huddles
Wednesday, April 22, 2026, 1:00 PM EDT
Are you a building a Health or Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!
Apr
24
Home & Design Huddle
Friday, April 24, 2026, 1:00 PM EDT
Are you a building a Home or Design business? Come join this 10th House Huddle to meet and network with fellow founders!
Apr
29
Beauty & Personal Care Huddle
Wednesday, April 29, 2026, 5:00 PM UTC
May
13
Fashion & Accessories Huddle
Wednesday, May 13, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
May
20
Food & Beverage Huddle
Wednesday, May 20, 2026, 2:00 PM EDT
Are you a building a Food or Beverage business? Come join this 10th House Huddle to meet and network with fellow founders!
May
27
Business Services Huddle
Wednesday, May 27, 2026, 2:00 PM EDT
Are you a building a Business Services business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
3
Marketing & Communications Huddle
Wednesday, June 3, 2026, 2:00 PM EDT
Are you a building a Marketing or Communications business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!