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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Jan
19
Home + Design Huddle
Tuesday, January 19, 2027, 1:00 PM EST
Are you building a business in the home or design space? Come join this 10th House Huddle to meet and network with fellow founders!
Jan
19
Fashion Huddle
Tuesday, January 19, 2027, 1:00 PM EST
Are you building a fashion business? Come join this 10th House Huddle to meet and network with fellow founders in the fashion space!
Jan
27
Home + Interiors Huddle
Wednesday, January 27, 2027, 1:00 PM EST
Are you building a business in the home or interior design space? Come join this 10th House Huddle to meet and network with fellow founders!
Jan
29
Technology Huddle
Friday, January 29, 2027, 1:00 PM EST
Are you looking to connect with others in the Technology Space? Come join this 10th House Huddle to meet and network with fellow founders!
Feb
2
Community Builder Huddle
Tuesday, February 2, 2027, 1:00 PM EST
Are you building a community-driven business or looking to connect with other founders focused on community building? Come join this 10th House Huddle to meet and network with fellow founders!
Feb
4
Business Services Huddle
Thursday, February 4, 2027, 1:00 PM EST
Are you building in business services? Come join this 10th House Huddle to meet and network with fellow founders in the business services space!
Feb
23
Fashion + Accessories Huddle
Tuesday, February 23, 2027, 1:00 PM EST
Are you building a Fashion or Accessories business? Come join this 10th House Huddle to meet and network with fellow founders!
Feb
23
Fashion Huddle
Tuesday, February 23, 2027, 1:00 PM EST
Are you building a fashion business? Come join this 10th House Huddle to meet and network with fellow founders in the fashion space!
Feb
24
Home + Interiors Huddle
Wednesday, February 24, 2027, 1:00 PM EST
Are you building a business in the home or interior design space? Come join this 10th House Huddle to meet and network with fellow founders!
Mar
2
Community Builder Huddle
Tuesday, March 2, 2027, 1:00 PM EST
Are you building a community-driven business or looking to connect with other founders focused on community building? Come join this 10th House Huddle to meet and network with fellow founders!
Mar
4
Business Services Huddle
Thursday, March 4, 2027, 1:00 PM EST
Are you building in business services? Come join this 10th House Huddle to meet and network with fellow founders in the business services space!
Mar
30
Fashion Huddle
Tuesday, March 30, 2027, 1:00 PM EDT
Are you building a fashion business? Come join this 10th House Huddle to meet and network with fellow founders in the fashion space!