Events
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Date
Friday, January 23, 2026, 1:00 PM EST
URL
Register NowKey Discussion Themes
1. The Mindset Shift: From Founder to Asset Manager
This part of the conversation would challenge the traditional "startup founder" narrative, which often focuses solely on venture capital and a future exit. We'd discuss why many female founders, despite immense effort, don't achieve the financial freedom they seek and how they can get their assets together themselves! The goal is to reframe their role from just an operator to a strategic asset manager of their business and beyond.
Discussion Points:
✨Why do so many founders, particularly women, get stuck in the cycle of building a business that requires their constant presence and doesn't generate significant personal wealth?
✨How can a founder's business be the first asset in a larger, diversified portfolio?
What are the dangers of solely pursuing a venture capital-funded, high-growth, "unicorn" path?
✨How can we apply principles of personal finance to both our individual financial decisions and our professional growth?
2. The Power of Strategic Cash-Flowing Ownership… From One Asset or Several!
This section would dive into the core strategy of "Generational Growth," focusing on how female founders can apply it. We'd contrast the typical venture-backed model (which often leads to founders losing control and earning little in the end) with building or acquiring a business that generates immediate, compounding returns. The conversation would highlight why this approach provides more control and a faster path to financial freedom.
Discussion Points:
✨How can a founder structure their business to generate consistent cash flow, rather than just focusing on revenue growth?
✨What are the benefits of being an acquirer (instead of solely focusing on being acquired) as a female founder?
✨What options are there to either to scale existing businesses and/or to acquire a new, complementary cash-flowing asset?
✨We would discuss the FIT Formula (Freedom-First Foundations, Income-Generating Investments, and Thrive & Transform) as a roadmap for applying these principles to their business and personal finances.
3. The FIT Formula: A Practical Roadmap for Personal and Professional Growth
The conversation would break down my "FIT Formula" into its three core components, making the complex process of wealth-building simple and accessible. This would be the most actionable part of the discussion, offering participants a clear, step-by-step guide to follow.
Discussion Points:
✨F: Freedom-First Foundations: How do you define your "Freedom Cost" and use it as a powerful motivator for your growth journey?
✨I: Income-Generating Investments: We'd share examples and strategies for finding and structuring deals that not only generate income but also give you options to grow in multiple ways.
✨T: Thrive & Transform: This part would focus on demystifying advanced strategies, such as being self-funded vs leveraging debt, and opportunities to add value and force appreciation to accelerate growth.
Jan
15
Financing Growth Without Dilution: A Founder’s Guide to Smarter Capital with Cassie Rosenthal
Thursday, January 15, 2026, 1:15 PM EST
FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.
Jan
20
Inside the Buyer’s Mind: Building for Retail Success with Nordstrom’s Denise Junell Johnson
Tuesday, January 20, 2026, 1:30 PM EST
Join us for a live interview with Denise Junell Johnson, Vice President and Divisional Merchandise Manager for Handbags, Jewelry & Watches at Nordstrom, as she shares insider insights from two decades shaping some of the most coveted categories in retail.
Feb
19
[FOM] Founder Vision In-Focus with Robyn Ward
Thursday, February 19, 2026, 1:00 PM EST
The strongest consumer brands aren’t just built on great products — they’re built on founders with clarity. In this masterclass, Robyn Ward will guide you through the foundational inner architecture every early-stage founder needs to scale with intention: a defined vision, aligned values, and a grounded understanding of your role as the leader of the company.
Feb
24
[FOM] The Data Behind Desire: Building KPIs That Drive Growth with Sapna Shah
Tuesday, February 24, 2026, 1:30 PM EST
Successful consumer founders know how to read the signals that matter (and ignore the ones that don't). In this session, investor and retail expert Sapna Shah will help you cut through the noise of early data and build the KPI foundation that reveals what your customers want, and what will drive your sustainable growth.
Mar
3
[FOM] Financial Foundations: Pricing, Margins & Inventory Management with Erica Moore
Tuesday, March 3, 2026, 1:30 PM EST
Behind every scalable consumer brand is a founder who understands their numbers. In this masterclass, finance leader Erica Moore will help you build the financial systems and confidence required to manage cash, price for profitability, and plan inventory to support real, sustainable growth.
Mar
19
[FOM] Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin
Thursday, March 19, 2026, 2:00 PM EDT
Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.
