Events
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Date
Friday, January 23, 2026, 1:00 PM EST
URL
Register NowKey Discussion Themes
1. The Mindset Shift: From Founder to Asset Manager
This part of the conversation would challenge the traditional "startup founder" narrative, which often focuses solely on venture capital and a future exit. We'd discuss why many female founders, despite immense effort, don't achieve the financial freedom they seek and how they can get their assets together themselves! The goal is to reframe their role from just an operator to a strategic asset manager of their business and beyond.
Discussion Points:
✨Why do so many founders, particularly women, get stuck in the cycle of building a business that requires their constant presence and doesn't generate significant personal wealth?
✨How can a founder's business be the first asset in a larger, diversified portfolio?
What are the dangers of solely pursuing a venture capital-funded, high-growth, "unicorn" path?
✨How can we apply principles of personal finance to both our individual financial decisions and our professional growth?
2. The Power of Strategic Cash-Flowing Ownership… From One Asset or Several!
This section would dive into the core strategy of "Generational Growth," focusing on how female founders can apply it. We'd contrast the typical venture-backed model (which often leads to founders losing control and earning little in the end) with building or acquiring a business that generates immediate, compounding returns. The conversation would highlight why this approach provides more control and a faster path to financial freedom.
Discussion Points:
✨How can a founder structure their business to generate consistent cash flow, rather than just focusing on revenue growth?
✨What are the benefits of being an acquirer (instead of solely focusing on being acquired) as a female founder?
✨What options are there to either to scale existing businesses and/or to acquire a new, complementary cash-flowing asset?
✨We would discuss the FIT Formula (Freedom-First Foundations, Income-Generating Investments, and Thrive & Transform) as a roadmap for applying these principles to their business and personal finances.
3. The FIT Formula: A Practical Roadmap for Personal and Professional Growth
The conversation would break down my "FIT Formula" into its three core components, making the complex process of wealth-building simple and accessible. This would be the most actionable part of the discussion, offering participants a clear, step-by-step guide to follow.
Discussion Points:
✨F: Freedom-First Foundations: How do you define your "Freedom Cost" and use it as a powerful motivator for your growth journey?
✨I: Income-Generating Investments: We'd share examples and strategies for finding and structuring deals that not only generate income but also give you options to grow in multiple ways.
✨T: Thrive & Transform: This part would focus on demystifying advanced strategies, such as being self-funded vs leveraging debt, and opportunities to add value and force appreciation to accelerate growth.
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Health & Wellness Huddle
Friday, January 9, 2026, 1:00 PM EST
Are you a building a Health or Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!
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Brand Resilience: How to Stay Relevant in a Changing World
Wednesday, January 14, 2026, 1:00 PM EST
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Jan
15
Financing Growth Without Dilution: A Founder’s Guide to Smarter Capital with Cassie Rosenthal
Thursday, January 15, 2026, 1:15 PM EST
FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.
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Fashion and Accessories Huddle
Friday, January 16, 2026, 1:00 PM EST
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jan
20
Inside the Buyer’s Mind: Building for Retail Success with Nordstrom’s Denise Junell Johnson
Tuesday, January 20, 2026, 1:30 PM EST
Join us for a live interview with Denise Junell Johnson, Vice President and Divisional Merchandise Manager for Handbags, Jewelry & Watches at Nordstrom, as she shares insider insights from two decades shaping some of the most coveted categories in retail.
Jan
21
Community Builders Huddle
Wednesday, January 21, 2026, 1:00 PM EST
Come join this 10th House Huddle for all things community! This is an amazing opportunity to meet and network with fellow founders!
Jan
21
Just Be: A Grounding Circle with Wendy
Wednesday, January 21, 2026, 2:00 PM EST
Come join Wendy for a safe space to just "be".
Jan
23
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Friday, January 23, 2026, 1:00 PM EST
Jan
28
Fashion and Accessories Huddle
Wednesday, January 28, 2026, 1:00 PM EST
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jan
30
The Legal Aspects of Early Stage Fundraising
Friday, January 30, 2026, 1:00 PM EST
Are you preparing to raise capital but feeling overwhelmed by the legal complexities of fundraising? Join us for an informative and practical session designed to demystify the legal aspects of the fundraising process!
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Building Smart: Starting Your MVP the Right Way
Wednesday, February 4, 2026, 7:00 PM UTC
A Q&A for non-technical founders on what to think about before building — validating your idea, scoping your MVP, and choosing the right tech path.
