Events

[FOM] Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin

Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.

Date

Thursday, March 19, 2026, 2:00 PM EDT

Sign Up to Founders Operating Manual - Required to Attend.

 
Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.
 
With experience launching a category-defining brand and leading its expansion across DTC, retail, partnerships, and high-impact collaborations, Reshma will break down how to:
  • Evaluate whether your brand is ready for retail — and what to do before pitching
  • Prepare for sell-in conversations with buyers, from merchandising to line sheets
  • Drive sell-through and repeat purchase across channels
  • Use partnerships, pop-ups, and collaborations as strategic growth accelerators
  • Build a GTM roadmap that aligns your product, channels, and customer strategy
 
After this session, you’ll leave with a Go-to-Market Roadmap outlining your channel priorities, core KPIs, and a 90-day action plan.

 

ABOUT YOUR HOST:
Reshma Chattaram Chamberlin is the Co-Founder and Chief Brand and Digital Officer of Summersalt, a generation-defining lifestyle brand known for its data-backed fit and designer quality products without the designer price tag. In 2020, Fast Company named Summersalt one of the 10 Most Innovative Style Companies of the Year. Reshma and her Co-founder Lori Coulter launched Summersalt to change the conversation around swimwear and address a true market gap by creating designer swimwear without the designer price tag. Summersalt’s product is data-backed with 1.5 million measurements taken from 10,000 women’s body scans.
 
From day one, Summersalt knew it wouldn't stop at swimwear. The first challenge was to transform the swimwear shopping experience from being intimidating and vulnerable to fun and empowering. Quickly, Summersalt expanded to include adventure-friendly essentials that help make every aspect of a woman's wardrobe more joyful and comfortable—from sleepwear to intimates to activewear.
 
Named one of the Top 100 Upstarts in the world by CNBC, the brand has seen exceptional growth and consumer adoption, garnering praise from leading outlets including Vogue, Elle, CNN and Forbes. Prior to co-founding Summersalt, Reshma spent 10+ years in brand building, user experience design, digital marketing, and strategy, for early entrants in the direct-to-consumer revolution. She previously ran a successful business design strategy firm, where she was an early advocate for design thinking at the foundation of any business, as a key unfair advantage. Reshma is passionate about keeping thoughtful practices at the heart of Summersalt, and is constantly championing sustainability.

Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

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Feb

4

Community Conversation

Building Smart: Starting Your MVP the Right Way

Members only!

Wednesday, February 4, 2026, 7:00 PM UTC

A Q&A for non-technical founders on what to think about before building — validating your idea, scoping your MVP, and choosing the right tech path.

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Feb

5

LinkedIn Live

Designed to Last: How Taste, Product, and Discipline Build Enduring Brands with Cyndi Ramirez-Fulton of Chillhouse

Thursday, February 5, 2026, 2:00 PM EST

In this session, we sit down with Cyndi Ramirez-Fulton, Founder & CEO of Chillhouse, to unpack what it actually means to build a product-first, taste-led consumer brand, and why those decisions became a long-term strategic advantage (that led to an acquisition by KISS Beauty Group in January 2026).

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Feb

7

City Sessions

{LAS VEGAS, NV} Member Mingle

Saturday, February 7, 2026, 5:00 PM PST

​Power in partners-- let's link up with our 2026 collaborator!

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Feb

8

City Sessions

{CHICAGO, IL} Member Mingle

Sunday, February 8, 2026, 10:00 AM CST

Join us on February 8th for a reset Pilates class, followed by a relaxed brunch gathering for those who’d like to continue the morning together.

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Feb

10

LinkedIn Live

What It Takes to Build a Category-Defining Consumer Brand with Ara Katz, Co-Founder & Co-CEO of Seed Health

Tuesday, February 10, 2026, 1:00 PM EST

​What does it take to build a consumer brand that doesn’t just compete in a crowded market, but redefines the category entirely? ​Join us for an actionable session with Ara Katz, Co-Founder and Co-CEO of Seed Health, for a conversation designed specifically for early-stage consumer founders navigating the messy middle of growth.

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Feb

11

Community Conversation

Trademarks 101

Members only!

Wednesday, February 11, 2026, 1:00 PM EST

Are you looking to safeguard your brand? Join us for Trademarks 101, designed to discuss the critical role trademarks play in building and protecting your business.

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Feb

12

Workshop/Panel

[FOM] Founders Operating Manual Orientation

Members only!

Thursday, February 12, 2026, 1:00 PM EST

This live orientation will walk you through exactly how the Founder’s Operating Manual works and how to get the most out of the program. ​We’ll cover the program structure, session formats, key dates, and what deliverables you’ll receive, along with practical guidance on how to participate, prepare, and apply what you’re learning to your business in real time.

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Feb

12

Workshop/Panel

Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin

Members only!

Thursday, February 12, 2026, 10:00 AM PST

In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.

Register now

Feb

12

LinkedIn Live

Beyond the Launch: Scaling Brands for the Long Term with Julissa Prado, Founder & CEO of Rizos Curls

Thursday, February 12, 2026, 4:00 PM EST

​What does it really take to scale a beauty or personal care brand without losing trust, culture, or the community that made it successful in the first place? ​Join us for a live session with Julissa Prado, Founder and CEO of Rizos Curls, for a candid conversation designed for early-stage consumer founders, especially those building in beauty and personal care.

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Feb

13

10th House HUddles

Debugging Human Communication

Members only!

Friday, February 13, 2026, 1:00 PM EST

Are you a building a Community Organization? Come join this 10th House Huddle to meet and network with fellow founders!

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Feb

18

City Sessions

{NEW YORK, NY} Member Mingle

Wednesday, February 18, 2026, 6:30 PM EST

Join NYC chapter lead Molly Godfrey for an intimate, winter-themed evening at the stunning Bedford Studios in the West Village. 

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Feb

19

Workshop/Panel

[FOM] Founder Vision In-Focus with Robyn Ward

Members only!

Thursday, February 19, 2026, 1:00 PM EST

The strongest consumer brands aren’t just built on great products — they’re built on founders with clarity. In this masterclass, Robyn Ward will guide you through the foundational inner architecture every early-stage founder needs to scale with intention: a defined vision, aligned values, and a grounded understanding of your role as the leader of the company.

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