Events

[FOM] Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin

Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.

Date

Thursday, March 19, 2026, 2:00 PM EDT

Sign Up to Founders Operating Manual - Required to Attend.

 
Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.
 
With experience launching a category-defining brand and leading its expansion across DTC, retail, partnerships, and high-impact collaborations, Reshma will break down how to:
  • Evaluate whether your brand is ready for retail — and what to do before pitching
  • Prepare for sell-in conversations with buyers, from merchandising to line sheets
  • Drive sell-through and repeat purchase across channels
  • Use partnerships, pop-ups, and collaborations as strategic growth accelerators
  • Build a GTM roadmap that aligns your product, channels, and customer strategy
 
After this session, you’ll leave with a Go-to-Market Roadmap outlining your channel priorities, core KPIs, and a 90-day action plan.

 

ABOUT YOUR HOST:
Reshma Chattaram Chamberlin is the Co-Founder and Chief Brand and Digital Officer of Summersalt, a generation-defining lifestyle brand known for its data-backed fit and designer quality products without the designer price tag. In 2020, Fast Company named Summersalt one of the 10 Most Innovative Style Companies of the Year. Reshma and her Co-founder Lori Coulter launched Summersalt to change the conversation around swimwear and address a true market gap by creating designer swimwear without the designer price tag. Summersalt’s product is data-backed with 1.5 million measurements taken from 10,000 women’s body scans.
 
From day one, Summersalt knew it wouldn't stop at swimwear. The first challenge was to transform the swimwear shopping experience from being intimidating and vulnerable to fun and empowering. Quickly, Summersalt expanded to include adventure-friendly essentials that help make every aspect of a woman's wardrobe more joyful and comfortable—from sleepwear to intimates to activewear.
 
Named one of the Top 100 Upstarts in the world by CNBC, the brand has seen exceptional growth and consumer adoption, garnering praise from leading outlets including Vogue, Elle, CNN and Forbes. Prior to co-founding Summersalt, Reshma spent 10+ years in brand building, user experience design, digital marketing, and strategy, for early entrants in the direct-to-consumer revolution. She previously ran a successful business design strategy firm, where she was an early advocate for design thinking at the foundation of any business, as a key unfair advantage. Reshma is passionate about keeping thoughtful practices at the heart of Summersalt, and is constantly championing sustainability.

Events

Upcoming Events

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Jan

23

Community Conversation

Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition

Members only!

Friday, January 23, 2026, 1:00 PM EST

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Jan

28

10th House HUddles

Fashion and Accessories Huddle

Members only!

Wednesday, January 28, 2026, 1:00 PM EST

Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!

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Jan

28

City Sessions

New Year Refresh: FFC x BELONG Happy Hour

Wednesday, January 28, 2026, 6:00 PM EST

Ring in the new year with an evening hosted by the Female Founder Collective and BELONG.

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Jan

30

Community Conversation

The Legal Aspects of Early Stage Fundraising

Members only!

Friday, January 30, 2026, 1:00 PM EST

Are you preparing to raise capital but feeling overwhelmed by the legal complexities of fundraising? Join us for an informative and practical session designed to demystify the legal aspects of the fundraising process!

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Feb

4

Community Conversation

Building Smart: Starting Your MVP the Right Way

Members only!

Wednesday, February 4, 2026, 7:00 PM UTC

A Q&A for non-technical founders on what to think about before building — validating your idea, scoping your MVP, and choosing the right tech path.

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Feb

7

City Sessions

{LAS VEGAS, NV} Member Mingle

Saturday, February 7, 2026, 5:00 PM PST

​Power in partners-- let's link up with our 2026 collaborator!

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Feb

11

Community Conversation

Trademarks 101

Members only!

Wednesday, February 11, 2026, 1:00 PM EST

Are you looking to safeguard your brand? Join us for Trademarks 101, designed to discuss the critical role trademarks play in building and protecting your business.

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Feb

19

Workshop/Panel

[FOM] Founder Vision In-Focus with Robyn Ward

Members only!

Thursday, February 19, 2026, 1:00 PM EST

The strongest consumer brands aren’t just built on great products — they’re built on founders with clarity. In this masterclass, Robyn Ward will guide you through the foundational inner architecture every early-stage founder needs to scale with intention: a defined vision, aligned values, and a grounded understanding of your role as the leader of the company.

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Feb

24

Workshop/Panel

[FOM] The Data Behind Desire: Building KPIs That Drive Growth with Sapna Shah

Members only!

Tuesday, February 24, 2026, 1:30 PM EST

Successful consumer founders know how to read the signals that matter (and ignore the ones that don't). In this session, investor and retail expert Sapna Shah will help you cut through the noise of early data and build the KPI foundation that reveals what your customers want, and what will drive your sustainable growth.

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Feb

26

City Sessions

{PORT WASHINGTON, NY} Member Mingle

Thursday, February 26, 2026, 6:30 PM EST

Join us for sips, snacks & good company at this Long Island member mingle!

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Feb

27

10th House HUddles

Podcast Host Huddle

Friday, February 27, 2026, 1:00 PM EST

Do you have a podcast or are you interested in creating one? Come join this Podcast Host Huddle to meet and network! ✨ Huddles are a virtual event strictly focused on networking and discussion. This will be an open conversation where everyone will intro their podcast and we will talk about what we are currently facing as we grow our own initiatives. If you've ever wondered what other hosts are doing, what they're currently moving through, and tips + tricks - this is the place to be.

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Mar

3

Workshop/Panel

[FOM] Financial Foundations: Pricing, Margins & Inventory Management with Erica Moore

Members only!

Tuesday, March 3, 2026, 1:30 PM EST

Behind every scalable consumer brand is a founder who understands their numbers. In this masterclass, finance leader Erica Moore will help you build the financial systems and confidence required to manage cash, price for profitability, and plan inventory to support real, sustainable growth.

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