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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Mar
12
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[FOM] Financial Foundations: Pricing, Margins & Inventory Management with Erica Moore
Thursday, March 12, 2026, 2:30 PM EDT
Behind every scalable consumer brand is a founder who understands their numbers. In this masterclass, finance leader Erica Moore will help you build the financial systems and confidence required to manage cash, price for profitability, and plan inventory to support real, sustainable growth.
Mar
19
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[FOM] Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin
Thursday, March 19, 2026, 2:00 PM EDT
Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.
Mar
19
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Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin
Thursday, March 19, 2026, 11:00 AM PDT
In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.