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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Jun
9
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Member-Led Co-Working Office Hour
Tuesday, June 9, 2026, 10:00 AM PDT
During this extracurricular member-led office hours session, members are invited to join and discuss the last two weeks of the FOM curriculum. Review homework, share findings, and spot solutions.
Jun
10
Building Smart: Responsible AI for Founders
Wednesday, June 10, 2026, 1:00 PM EDT
Join Amodhi Weeresinghe for an open conversation designed for founders navigating the new reality of AI in business.
Jun
10
Health & Wellness Huddle
Wednesday, June 10, 2026, 2:00 PM EDT
Are you building a Health and Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
12
Using AI to Build Your Digital Product
Friday, June 12, 2026, 1:00 PM EDT
Using AI to Build Your Digital Product
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
17
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Wednesday, June 17, 2026, 1:00 PM EDT
Join us for an empowering, action-oriented discussion for ambitious women founders.
Jun
18
FFC x Belong NYC Happy Hour!
Thursday, June 18, 2026, 6:30 AM EDT
Join us at a special evening hosted by FFC x BELONG NYC.
Jun
19
{MIAMI,FL} Member Mingle
Friday, June 19, 2026, 9:00 AM EDT
Join fellow 10th House founders for coffee and conversation at Novela Social!
Jun
25
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Modern GTM: How Today’s Best Tech Companies Actually Grow with Mallory Contois of Lovable
Thursday, June 25, 2026, 11:00 AM PDT
Join Mallory Contois, Community GTM Lead at Lovable and Founder of Old Girls Club, for a conversation on how the best technology companies are approaching growth today.
Jun
30
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Get Your Assets Together: A Guide to Monetization & Strategic Fundraising, Fireside Chat with KK Hart
Tuesday, June 30, 2026, 10:00 AM PDT
This members-only session is your opportunity to get honest, practical, and personalized guidance on the financial side of building a consumer brand, from someone who has lived it as a founder, advisor, and investor.
Jul
1
Why Your Digital Product Isn't Growing (And What to Fix First!)
Wednesday, July 1, 2026, 1:00 PM EDT
Why Your Digital Product Isn't Growing (And What to Fix First!)