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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Jul
1
Why Your Digital Product Isn't Growing (And What to Fix First!)
Wednesday, July 1, 2026, 1:00 PM EDT
Why Your Digital Product Isn't Growing (And What to Fix First!)
Jul
14
Who Owns What? Understanding AI & IP as a Founder
Tuesday, July 14, 2026, 1:00 PM EDT
Join us for an open conversation on what founders should consider when creating with AI, how ownership may apply, and why understanding these risks matters as you build and protect your business!
Aug
4
Starting Over, Building Again: Navigating a New City as a Founder
Tuesday, August 4, 2026, 11:30 AM EDT
Moving to a new state or country while running a business can be both exciting and overwhelming. Join us for an open conversation designed for founders who have recently relocated — or are preparing to make a move!