Events

Social Media + Partnerships: The Growth Engine Behind a Cult-Loved Brand

In this session, Electric Picks founder MJ Carlson breaks down how she’s scaled a community-driven brand worn by celebrities and stylists by turning social media into a true growth engine.

Date

Thursday, April 30, 2026, 11:00 AM PDT

RSVP HERE - REQUIRED TO ATTEND


What actually drives growth today isn’t just posting consistently; it’s building a system where content, creators, and partnerships work together to compound over time.

​In this session, Electric Picks founder MJ Carlson breaks down how she’s scaled a community-driven brand worn by celebrities and stylists by turning social media into a true growth engine. From founder-led content to influencer seeding to affiliate ecosystems, MJ will walk through the exact strategies she’s used to drive awareness, trust, and consistent revenue, without relying on overly complicated playbooks.

​This workshop will go deep on influencer partnerships, from organic gifting and outreach to contracted deals and affiliate platforms like ShopMy and LTK, giving you a clear understanding of what works, what converts, and how to build a repeatable system. She’ll also share how to approach brand partnerships in a way that feels aligned, drives real exposure, and creates long-term value.

​In this workshop + AMA session, you’ll learn:
  • ​How to show up in founder-led content in a way that actually builds trust and drives conversion
  • ​The difference between organic seeding, paid partnerships, and affiliate—and when to use each
  • ​How to structure influencer outreach and build relationships that compound over time
  • ​How to leverage platforms like ShopMy and LTK to turn creators into a scalable sales channel
  • ​What makes a strong brand partnership, and how to approach, structure, and maximize them
​Whether you’re just starting to invest in partnerships or looking to refine your current strategy, you’ll leave with a clear, actionable framework to turn social and relationships into one of your most powerful growth levers.

ABOUT MJ CARLSON
Electric Picks founder MJ Carlson believes that jewelry holds our stories. They’re meant to be loved and worn through every chapter of our lives. Inspired by a lifelong love of collecting charms and vintage keepsakes, she set out to create high-quality, accessible pieces that feel personal and effortless. Jewelry shouldn’t be locked away in a box; it should be enjoyed by everyone.

​MJ started Electric Picks from her dining table in 2011, and what began as a small passion project has grown into a cult-loved, community-driven brand worn by celebrities and stylists. Today, she balances building the business with raising three young boys.

Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

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Apr

1

Community Conversation

Building Smart: Starting Your MVP the Right Way

Members only!

Wednesday, April 1, 2026, 12:00 PM CDT

A Q&A for non-technical founders on what to think about before building — validating your idea, scoping your MVP, and choosing the right tech path.

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Apr

3

Community Conversation

From Idea to Impact: Building Products Customers Love

Members only!

Friday, April 3, 2026, 2:00 PM EDT

Join us for an in-depth conversation exploring the product-building frameworks behind the world’s fastest-growing companies!

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Apr

8

10th House HUddles

Bridal Huddle

Members only!

Wednesday, April 8, 2026, 1:00 PM EDT

Are you a building a Bridal business? Come join this 10th House Huddle to meet and network with fellow founders!

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Apr

10

Community Conversation

Early-Stage Relationship Pitching and Deck Designs

Members only!

Friday, April 10, 2026, 1:00 PM EDT

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Apr

11

10th House HUddles

Fashion & Accessories Huddle

Members only!

Saturday, April 11, 2026, 1:00 PM EDT

Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!

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Apr

14

LinkedIn Live

Inside the Investor Mind: What Makes a Consumer Brand Fundable

Tuesday, April 14, 2026, 10:30 AM PDT

In this LinkedIn Live conversation, we sit down with Cristina Nuñez, cofounder of True Beauty Ventures, to unpack what investors are actually looking for when evaluating early-stage consumer brands.

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Apr

15

City Sessions

New Year Refresh: FFC x Belong NYC Happy Hour

Wednesday, April 15, 2026, 6:30 PM EDT

Join us at a special evening hosted by FFC x BELONG NYC.

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Apr

17

The Pitch

Business Services Huddle

Members only!

Friday, April 17, 2026, 1:00 PM EDT

Are you a building a Business Services business? Come join this 10th House Huddle to meet and network with fellow founders!

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Apr

21

City Sessions

{LOS ANGELES, CA} Member Mingle

Tuesday, April 21, 2026, 5:30 PM PDT

​RSVP HERE — REQUIRED! We’re bringing together an incredible room of female founders, builders, and investors for a night that’s all about real connection, shared stories, and new opportunities! ​In collaboration with Mikloset and the Female Founder Collective, we’re hosting an intimate networking mixer designed for women who are building, scaling, and backing the next generation of companies. ​This isn’t just another networking event. It’s a space to meet women who get it, the highs, the chaos, the ambition, and the vision. ​Here’s what to expect: ​• A curated room of founders, creatives, and investors ​• Meaningful conversations (not surface-level small talk) ​• A live Mikloset demo showing how we’re reshaping fashion + AI ​• Fun icebreakers to actually connect with people in the room ​• Food and drinks included with your ticket ​Whether you’re building your company, thinking about starting one, or looking to invest in female-led startups, this is the kind of room you want to be in. ​Come meet your next collaborator, investor, advisor, or friend. Spots are limited, so grab your ticket early. Can’t wait to see you there!

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Apr

22

10th House HUddles

Health & Wellness Huddles

Members only!

Wednesday, April 22, 2026, 1:00 PM EDT

Are you a building a Health or Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!

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Apr

23

LinkedIn Live

Inside Bala: Building (and Bootstrapping) a $100M Brand Without a Traditional Startup Playbook

Thursday, April 23, 2026, 10:00 AM PDT

​In this conversation, we’re sitting down with Natalie Holloway, cofounder and CEO of Bala, the design-led fitness company behind the viral Bala Bangles.

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Apr

23

City Sessions

{CHICAGO, IL} Member Mingle

Thursday, April 23, 2026, 12:30 PM CDT

Join Chicago's female founders for 90 minutes that feel less like networking and more like coming home.

Register now