Events

Social Media + Partnerships: The Growth Engine Behind a Cult-Loved Brand

In this session, Electric Picks founder MJ Carlson breaks down how she’s scaled a community-driven brand worn by celebrities and stylists by turning social media into a true growth engine.

Date

Thursday, April 30, 2026, 11:00 AM PDT

RSVP HERE - REQUIRED TO ATTEND


What actually drives growth today isn’t just posting consistently; it’s building a system where content, creators, and partnerships work together to compound over time.

​In this session, Electric Picks founder MJ Carlson breaks down how she’s scaled a community-driven brand worn by celebrities and stylists by turning social media into a true growth engine. From founder-led content to influencer seeding to affiliate ecosystems, MJ will walk through the exact strategies she’s used to drive awareness, trust, and consistent revenue, without relying on overly complicated playbooks.

​This workshop will go deep on influencer partnerships, from organic gifting and outreach to contracted deals and affiliate platforms like ShopMy and LTK, giving you a clear understanding of what works, what converts, and how to build a repeatable system. She’ll also share how to approach brand partnerships in a way that feels aligned, drives real exposure, and creates long-term value.

​In this workshop + AMA session, you’ll learn:
  • ​How to show up in founder-led content in a way that actually builds trust and drives conversion
  • ​The difference between organic seeding, paid partnerships, and affiliate—and when to use each
  • ​How to structure influencer outreach and build relationships that compound over time
  • ​How to leverage platforms like ShopMy and LTK to turn creators into a scalable sales channel
  • ​What makes a strong brand partnership, and how to approach, structure, and maximize them
​Whether you’re just starting to invest in partnerships or looking to refine your current strategy, you’ll leave with a clear, actionable framework to turn social and relationships into one of your most powerful growth levers.

ABOUT MJ CARLSON
Electric Picks founder MJ Carlson believes that jewelry holds our stories. They’re meant to be loved and worn through every chapter of our lives. Inspired by a lifelong love of collecting charms and vintage keepsakes, she set out to create high-quality, accessible pieces that feel personal and effortless. Jewelry shouldn’t be locked away in a box; it should be enjoyed by everyone.

​MJ started Electric Picks from her dining table in 2011, and what began as a small passion project has grown into a cult-loved, community-driven brand worn by celebrities and stylists. Today, she balances building the business with raising three young boys.

Events

Upcoming Events

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Apr

24

10th House HUddles

Home & Design Huddle

Members only!

Friday, April 24, 2026, 1:00 PM EDT

Are you a building a Home or Design business? Come join this 10th House Huddle to meet and network with fellow founders!

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Apr

29

10th House HUddles

Beauty & Personal Care Huddle

Members only!

Wednesday, April 29, 2026, 5:00 PM UTC

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Apr

30

Workshop/Panel

Social Media + Partnerships: The Growth Engine Behind a Cult-Loved Brand

Members only!

Thursday, April 30, 2026, 11:00 AM PDT

In this session, Electric Picks founder MJ Carlson breaks down how she’s scaled a community-driven brand worn by celebrities and stylists by turning social media into a true growth engine.

Register now

May

1

Community Conversation

Content Building: AI & SEO

Members only!

Friday, May 1, 2026, 1:00 PM EDT

Join us for an in-depth conversation exploring content marketing for AI!

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May

1

City Sessions

{ASTORIA, NY} Member Mingle

Friday, May 1, 2026, 7:00 PM EDT

Join celebrity hairstylist and Beauty Social Salon founder Angela Calisti for a hands-on beauty event focused on achieving the perfect blowout and everyday styling techniques.

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May

5

LinkedIn Live

The New Consumer Marketing Playbook: Brand, PR, and Community with Dianna Cohen of Crown Affair

Tuesday, May 5, 2026, 11:00 AM PDT

In this session, we’ll break down how Dianna has approached marketing from day one. not as a set of channels, but as a cohesive system rooted in brand, PR, and community.

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May

6

Community Conversation

From Idea to Impact: Building Products Customers Love

Members only!

Wednesday, May 6, 2026, 2:00 PM EDT

Join us for an in-depth conversation exploring the product-building frameworks behind the world’s fastest-growing companies!

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May

8

Community Conversation

Captivating Complexities: The Legal Landscape around AI

Members only!

Friday, May 8, 2026, 2:00 PM EDT

Join Pooja in a discussion about AI complexities in the legal world!

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May

13

10th House HUddles

Fashion & Accessories Huddle

Members only!

Wednesday, May 13, 2026, 2:00 PM EDT

Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!

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May

14

City Sessions

Join us at a special evening hosted by FFC x BELONG NYC. This happy hour brings together a dynamic mix of founders, creatives, and leaders for a vibrant night of connection. Guests will enjoy curated light bites, beverages, and the opportunity to refresh their professional presence with a headshot session!

Thursday, May 14, 2026, 7:00 PM EDT

Ring in the new year with an evening hosted by the Female Founder Collective and BELONG.

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May

20

10th House HUddles

Food & Beverage Huddle

Members only!

Wednesday, May 20, 2026, 2:00 PM EDT

Are you a building a Food or Beverage business? Come join this 10th House Huddle to meet and network with fellow founders!

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May

27

10th House HUddles

Business Services Huddle

Members only!

Wednesday, May 27, 2026, 2:00 PM EDT

Are you a building a Business Services business? Come join this 10th House Huddle to meet and network with fellow founders!

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