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Events
Growth Track: Is Retail Right For Your Brand? Build & Evaluate a P&L You Can Scale in Retail with Jess Boroi
Making the jump to retail can propel your brand—or drain your runway. In this masterclass, CPG operator and fractional sales leader Jess Boroi will demystify the true cost of going brick-and-mortar and give you a practical system to decide if, when, and how retail fits your growth plan.
Date
Tuesday, November 11, 2025, 4:00 PM EST
URL
Register NowCLICK HERE TO RSVP *REQUIRED TO ATTEND - F&B Growth Track 10th House Members Only
Jess has supported category-leading brands through major retail expansions, building the operating foundations that make sell-in and sell-through sustainable. She’ll walk you through a retailer-ready P&L—line by line—so you can see the full picture: margins, trade spend, fees, and the cash requirements often overlooked in early planning. In this session, you’ll learn how to:
- Decide if now is the right time to pursue retail based on your stage, margins, and cash
- Build a retail P&L that accounts for hidden costs, trade spend, and retailer margins
- Model scenarios across channels and retailers to understand true profitability
- Set realistic launch-year assumptions
- Avoid common mistakes that derail early retail rollouts
Takeaway: You’ll leave with a copy-ready Retailer P&L Calculator and a clear go/no-go framework for your next retail move.
MORE ABOUT YOUR HOST
Jess Boroi is a fractional CPG operator and partner at Golden Thread, where she supports emerging brands with sales enablement and the operational building blocks behind retail success: demand planning, promo planning, and P&L modeling. Her experience spans high-growth consumer brands including Jeni's Splendid Ice Creams, Hu, and Magic Spoon.
At Golden Thread, Jess partners with founders to connect sales strategy with finance and ops, translating complex retail mechanics into clear decisions and scalable plans. She’s passionate about making retail math accessible, empowering founders to protect margin, plan cash, and scale on their own terms.
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Nov
4
{SAN FRANCISCO, CA} Member Mingle
Tuesday, November 4, 2025, 4:30 PM PST
Craving real, in-person community? Join us for an evening of networking and conversation with other women entrepreneurs.
Nov
4
{BEVERLY HILLS, CA} Member Mingle
Tuesday, November 4, 2025, 5:00 PM PST
Join us for an inspiring evening of connection and collaboration at the Female Founder Member Mingle in Beverly Hills.
Nov
7
{AUSTIN, TX} WorkOUT & WorkSHOP
Friday, November 7, 2025, 8:00 AM CST
Join us at Amy's house for a Women's Heart Health Education Brunch!
Nov
7
{LAGUNA BEACH, CA} Member Mingle
Friday, November 7, 2025, 8:00 AM PST
Start the day with a leisurely walk along the Laguna Beach shoreline, soaking in the fresh air and sparking creativity through movement. After the walk, we'll gather at a nearby cozy coffee shop to dive into a mini-mastermind designed to help you tackle your current marketing challenges.
Nov
13
{NEW YORK, NY} Member Mingle
Thursday, November 13, 2025, 4:00 PM EST
"How to Build or Grow your Product Business Profitably.”
Nov
14
{ORANGE COUNTY, CA} Member Mingle
Friday, November 14, 2025, 9:00 AM PST
Join us for a relaxed, Friday co-working session designed to help you end your week with clarity.
Nov
20
{ORLANDO, FL) Member Mingle
Thursday, November 20, 2025, 9:00 AM EST
Start your morning with an inspiring walk around beautiful Lake Eola in downtown Orlando and spark new ideas through movement and conversation.
Nov
20
{ORLANDO, FL} Member Mingle
Thursday, November 20, 2025, 12:00 PM EST
Join us for a relaxed co-working session at Craft & Common Coffee Shop in downtown Orlando — the perfect midweek reset to help you find focus and finish the week strong.
Dec
4
{DANA POINT, CA} Member Mingle
Thursday, December 4, 2025, 3:30 PM PST
Join us for a restorative afternoon of Picnic & Yoga in the Park at beautiful Lantern Bay Park in Dana Point: a perfect blend of nourishment, movement, and connection overlooking the ocean.
Dec
9
{BROOKLYN, NY} Member Mingle
Tuesday, December 9, 2025, 9:00 AM EST
Join us for a member mingle to connect, share resources, and network over coffee!
Dec
9
{NEW YORK} FFC + Luminary Co-Working Day
Tuesday, December 9, 2025, 10:00 AM EST
Come join some fellow members and fellow founders for a Coworking Session at Luminary in NYC!
Dec
12
{ORANGE COUNTY, CA} Member Mingle
Friday, December 12, 2025, 9:00 AM PST
Join us for a relaxed, Friday co-working session designed to help you end your week with clarity.