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Events
Growth Track: Is Retail Right For Your Brand? Build & Evaluate a P&L You Can Scale in Retail with Jess Boroi
Making the jump to retail can propel your brand—or drain your runway. In this masterclass, CPG operator and fractional sales leader Jess Boroi will demystify the true cost of going brick-and-mortar and give you a practical system to decide if, when, and how retail fits your growth plan.
Date
Tuesday, November 11, 2025, 4:00 PM EST
URL
Register NowCLICK HERE TO RSVP *REQUIRED TO ATTEND - F&B Growth Track 10th House Members Only
Jess has supported category-leading brands through major retail expansions, building the operating foundations that make sell-in and sell-through sustainable. She’ll walk you through a retailer-ready P&L—line by line—so you can see the full picture: margins, trade spend, fees, and the cash requirements often overlooked in early planning. In this session, you’ll learn how to:
- Decide if now is the right time to pursue retail based on your stage, margins, and cash
- Build a retail P&L that accounts for hidden costs, trade spend, and retailer margins
- Model scenarios across channels and retailers to understand true profitability
- Set realistic launch-year assumptions
- Avoid common mistakes that derail early retail rollouts
Takeaway: You’ll leave with a copy-ready Retailer P&L Calculator and a clear go/no-go framework for your next retail move.
MORE ABOUT YOUR HOST
Jess Boroi is a fractional CPG operator and partner at Golden Thread, where she supports emerging brands with sales enablement and the operational building blocks behind retail success: demand planning, promo planning, and P&L modeling. Her experience spans high-growth consumer brands including Jeni's Splendid Ice Creams, Hu, and Magic Spoon.
At Golden Thread, Jess partners with founders to connect sales strategy with finance and ops, translating complex retail mechanics into clear decisions and scalable plans. She’s passionate about making retail math accessible, empowering founders to protect margin, plan cash, and scale on their own terms.
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Nov
19
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Wednesday, November 19, 2025, 12:00 PM EST
My ideal conversation is an empowering, action-oriented discussion for ambitious women founders. We'll shift the focus from a traditional "founder" mindset to a strategic asset manager perspective.
Nov
20
{ORLANDO, FL) Member Mingle
Thursday, November 20, 2025, 9:00 AM EST
Start your morning with an inspiring walk around beautiful Lake Eola in downtown Orlando and spark new ideas through movement and conversation.
Nov
20
{ORLANDO, FL} Member Mingle
Thursday, November 20, 2025, 12:00 PM EST
Join us for a relaxed co-working session at Craft & Common Coffee Shop in downtown Orlando — the perfect midweek reset to help you find focus and finish the week strong.
Nov
20
Building a Category-Leading Brand with Elizabeth Stein, Founder & CEO of Purely Elizabeth
Thursday, November 20, 2025, 2:00 PM EST
In this session, hear from Elizabeth Stein, founder and CEO of Purely Elizabeth, who transformed her background in holistic nutrition into one of today’s most recognized better-for-you food brands.
Nov
21
Fashion and Accessories Huddle
Friday, November 21, 2025, 10:00 AM PST
Are you a building a fashion or accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Dec
4
{DANA POINT, CA} Member Mingle
Thursday, December 4, 2025, 3:30 PM PST
Join us for a restorative afternoon of Picnic & Yoga in the Park at beautiful Lantern Bay Park in Dana Point: a perfect blend of nourishment, movement, and connection overlooking the ocean.
Dec
9
{BROOKLYN, NY} Member Mingle
Tuesday, December 9, 2025, 9:00 AM EST
Join us for a member mingle to connect, share resources, and network over coffee!
Dec
9
{NEW YORK} FFC + Luminary Co-Working Day
Tuesday, December 9, 2025, 10:00 AM EST
Come join some fellow members and fellow founders for a Coworking Session at Luminary in NYC!
Dec
10
Technology Huddle
Wednesday, December 10, 2025, 12:00 PM EST
Are you a Tech Founder? Come join this 10th House Huddle to meet and network ✨
Dec
12
{ORANGE COUNTY, CA} Member Mingle
Friday, December 12, 2025, 9:00 AM PST
Join us for a relaxed, Friday co-working session designed to help you end your week with clarity.
Dec
15
Food & Beverage Huddle
Monday, December 15, 2025, 12:00 PM EST
Are you a Food & Beverage Founder? Come join this 10th House Huddle to meet and network with others! ✨
Jan
9
{NEW YORK, NY} Member Mingle
Friday, January 9, 2026, 4:00 PM EST
Grounded Success: Founder’s End-of-Year Reset Hosted by Kayli Mylius of The Intentional Muse & Barbara Estanol of The Lola Studio at ASIA Yoga