Making the jump to retail can propel your brand—or drain your runway. In this masterclass, CPG operator and fractional sales leader Jess Boroi will demystify the true cost of going brick-and-mortar and give you a practical system to decide if, when, and how retail fits your growth plan.

Jess has supported category-leading brands through major retail expansions, building the operating foundations that make sell-in and sell-through sustainable. She’ll walk you through a retailer-ready P&L—line by line—so you can see the full picture: margins, trade spend, fees, and the cash requirements often overlooked in early planning. In this session, you’ll learn how to:

 

Format: 60–75 minute masterclass for early-stage F&B founders. Live calculator walkthrough + Q&A, with a lightweight post-session exercise to model your own retail scenario.

Takeaway: You’ll leave with a copy-ready Retailer P&L Calculator and a clear go/no-go framework for your next retail move.

MORE ABOUT YOUR HOST
Jess Boroi is a fractional CPG operator and partner at Golden Thread, where she supports emerging brands with sales enablement and the operational building blocks behind retail success: demand planning, promo planning, and P&L modeling. Her experience spans high-growth consumer brands including Jeni's Splendid Ice Creams, Hu, and Magic Spoon.

At Golden Thread, Jess partners with founders to connect sales strategy with finance and ops, translating complex retail mechanics into clear decisions and scalable plans. She’s passionate about making retail math accessible, empowering founders to protect margin, plan cash, and scale on their own terms.