Events

Dominating DTC: Building a Brand That Wins Online with Sunny Jiang, CEO and President of Eyebuydirect

Over the past seven years, Sunny has led Eyebuydirect through explosive growth, quadrupling revenue and transforming the company into a global online destination for high-quality prescription eyewear. In this live interactive session, Sunny will pull back the curtain on how she built a thriving DTC brand.

Date

Thursday, October 30, 2025, 4:30 PM EDT

URL

CLICK HERE TO RSVP *REQUIRED TO ATTEND

What does it take to truly dominate in the DTC space?

For Sunny Jiang, CEO and President of Eyebuydirect, it’s all about blending innovation with consumer obsession. Over the past seven years, Sunny has led Eyebuydirect through explosive growth, quadrupling revenue and transforming the company into a global online destination for high-quality prescription eyewear.

In this live interactive session, Sunny will pull back the curtain on how she built a thriving DTC brand by:

Harnessing AI to personalize the customer journey and drive operational efficiency
Prioritizing tools and technology that elevate the consumer experience
Scaling sustainably while maintaining brand integrity and trust
Balancing creativity and data in digital marketing and e-commerce strategies

Sunny brings a wealth of insight from overseeing every aspect of the business, from finance and operations to marketing and innovation. Her story offers a roadmap for founders building online-first brands in fashion, accessories, and beyond.

Join us for a candid and actionable conversation on how to scale your DTC business the smart way, and create an online brand that truly stands out.

Learn More About Sunny Jiang, CEO and President, Eyebuydirect:

Sunny commands the helm as both the CEO and President of Eyebuydirect, where her leadership extends across the domains of Finance, Operations, Marketing, and beyond, evolving her role into that of a dynamic general manager and visionary CEO. Over her seven-year tenure at the helm, Sunny has orchestrated a remarkable transformation, propelling the company to unparalleled heights while quadrupling its top-line revenue.

At the heart of Sunny's success lies her profound expertise in digital marketing and E-commerce, areas where she has consistently demonstrated a keen understanding and

innovative approach. Through her strategic insights and relentless pursuit of excellence, Sunny has crafted and executed highly effective online marketing strategies, elevating brand visibility and optimizing overall business performance through a comprehensive array of digital initiatives.

Yet, beyond the boardroom, Sunny's life is enriched by her role as a devoted mother. With two children to nurture, she embodies the delicate balance between professional ambition and familial devotion. In every aspect of her life, Sunny exemplifies resilience, creativity, and an unwavering commitment to excellence.

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Oct

City Sessions

{SAN DIEGO, CA} Member Mingle

Monday, October 13, 2025, 1:00 PM PDT

Sometimes working for yourself can feel… well, a little too solo. Let’s change that. Come spend an afternoon coworking alongside other women business owners at Hera Hub Carlsbad.

Oct

City Sessions

{LOS ANGELES, CA} Member Mingle

Monday, October 13, 2025, 5:30 PM PDT

Come join your fellow founders for drinks on the patio at my favorite restaurant in Pasadena!

Oct

LinkedIn Live

Building a Category-Leading Brand with Elizabeth Stein, Founder & CEO of Purely Elizabeth

Tuesday, October 14, 2025, 4:00 PM EDT

In this session, hear from Elizabeth Stein, founder and CEO of Purely Elizabeth, who transformed her background in holistic nutrition into one of today’s most recognized better-for-you food brands.

Oct

LinkedIn Live

Inside the Rebecca Minkoff Brand: Lessons in Longevity, Innovation & Style

Wednesday, October 15, 2025, 1:30 PM EDT

In this intimate virtual interview, Rebecca Minkoff sits down with her Female Founder Collective co-founder Alison Wyatt for a candid conversation on the evolution of her namesake brand — from its scrappy beginnings and breakout “Morning After Bag,” to international expansion, technology-driven retail innovation, and the bold pivot toward a licensing-led future.

Oct

City Sessions

{NEW YORK, NY} Member Mingle

Wednesday, October 15, 2025, 6:30 PM EDT

Kick off the season with cozy fall vibes and Female Founder Collective community.

Oct

City Sessions

{NEW YORK} FFC + Luminary Co-Working Day

Tuesday, October 21, 2025, 10:00 AM EDT

Come join some fellow members and fellow founders for a Coworking Session at Luminary in NYC!

Oct

City Sessions

{SAN DIEGO, CA} Member Mingle

Tuesday, October 21, 2025, 6:00 PM PDT

Join us for a member mingle to connect, share resources, and celebrate the Fall season! There will be a photographer on site doing free headshots, and drinks provided by Gruvi. Think: energizing discussions on what is coming up in business for you, how personal life and business intersects right now, and more.

Oct

City Sessions

{BEVERLY HILLS, CA} Member Mingle

Tuesday, October 21, 2025, 6:00 PM PDT

Join us for an inspiring evening of connection and collaboration at the Female Founder Member Mingle in Beverly Hills.

Oct

LinkedIn Live

From Science to Startup: Building a Venture at the Intersection of Women’s Health + Innovation with Dr. Rhonda Voskuhl of CleopatraRX

Thursday, October 23, 2025, 4:00 PM EDT

Join us for an exclusive LinkedIn Live with Dr. Rhonda Voskuhl—neurologist, award-winning researcher, and founder of CleopatraRX—as she shares how she transformed decades of groundbreaking science into a startup tackling one of the most overlooked challenges in women’s lives: menopause brain fog.

Oct

City Sessions

{NEW YORK, NY} Member Mingle

Wednesday, October 29, 2025, 5:00 PM EDT

Founders Series: Mingle and Flow: Our first fall event will feature a yoga class, mini product demos and networking and light dinner from partner business.

Oct

LinkedIn Live

Dominating DTC: Building a Brand That Wins Online with Sunny Jiang, CEO and President of Eyebuydirect

Thursday, October 30, 2025, 4:30 PM EDT

Nov

City Sessions

{AUSTIN, TX} WorkOUT & WorkSHOP

Friday, November 7, 2025, 8:00 AM CST

Join us at Amy's house for a Women's Heart Health Education Brunch!

Events

Dominating DTC: Building a Brand That Wins Online with Sunny Jiang, CEO and President of Eyebuydirect

CLICK HERE TO RSVP *REQUIRED TO ATTEND

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