Events

Dominating DTC: Building a Brand That Wins Online with Sunny Jiang, CEO and President of Eyebuydirect

Over the past seven years, Sunny has led Eyebuydirect through explosive growth, quadrupling revenue and transforming the company into a global online destination for high-quality prescription eyewear. ​In this live interactive session, Sunny will pull back the curtain on how she built a thriving DTC brand.

Date

Thursday, October 30, 2025, 4:30 PM EDT

CLICK HERE TO RSVP *REQUIRED TO ATTEND

What does it take to truly dominate in the DTC space?

​For Sunny Jiang, CEO and President of Eyebuydirect, it’s all about blending innovation with consumer obsession. Over the past seven years, Sunny has led Eyebuydirect through explosive growth, quadrupling revenue and transforming the company into a global online destination for high-quality prescription eyewear.

​In this live interactive session, Sunny will pull back the curtain on how she built a thriving DTC brand by:

  • ​Harnessing AI to personalize the customer journey and drive operational efficiency
  • ​Prioritizing tools and technology that elevate the consumer experience
  • ​Scaling sustainably while maintaining brand integrity and trust
  • ​Balancing creativity and data in digital marketing and e-commerce strategies

​Sunny brings a wealth of insight from overseeing every aspect of the business, from finance and operations to marketing and innovation. Her story offers a roadmap for founders building online-first brands in fashion, accessories, and beyond. 

​Join us for a candid and actionable conversation on how to scale your DTC business the smart way, and create an online brand that truly stands out.

Learn More About Sunny Jiang, CEO and President, Eyebuydirect:
​Sunny commands the helm as both the CEO and President of Eyebuydirect, where her leadership extends across the domains of Finance, Operations, Marketing, and beyond, evolving her role into that of a dynamic general manager and visionary CEO. Over her seven-year tenure at the helm, Sunny has orchestrated a remarkable transformation, propelling the company to unparalleled heights while quadrupling its top-line revenue.

​At the heart of Sunny's success lies her profound expertise in digital marketing and E-commerce, areas where she has consistently demonstrated a keen understanding and

​innovative approach. Through her strategic insights and relentless pursuit of excellence, Sunny has crafted and executed highly effective online marketing strategies, elevating brand visibility and optimizing overall business performance through a comprehensive array of digital initiatives.

​Yet, beyond the boardroom, Sunny's life is enriched by her role as a devoted mother. With two children to nurture, she embodies the delicate balance between professional ambition and familial devotion. In every aspect of her life, Sunny exemplifies resilience, creativity, and an unwavering commitment to excellence.

Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

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Oct

13

City Sessions

{SAN DIEGO, CA} Member Mingle

Monday, October 13, 2025, 1:00 PM PDT

Sometimes working for yourself can feel… well, a little too solo. Let’s change that. Come spend an afternoon coworking alongside other women business owners at Hera Hub Carlsbad.

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Oct

13

City Sessions

{LOS ANGELES, CA} Member Mingle

Monday, October 13, 2025, 5:30 PM PDT

​Come join your fellow founders for drinks on the patio at my favorite restaurant in Pasadena!

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Oct

14

LinkedIn Live

Building a Category-Leading Brand with Elizabeth Stein, Founder & CEO of Purely Elizabeth

Tuesday, October 14, 2025, 4:00 PM EDT

In this session, hear from Elizabeth Stein, founder and CEO of Purely Elizabeth, who transformed her background in holistic nutrition into one of today’s most recognized better-for-you food brands.

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Oct

15

10th House HUddles

Technology Huddle

Members only!

Wednesday, October 15, 2025, 1:00 PM EDT

Are you a Tech Founder? Come join this 10th House Huddle to meet and network, and to welcome our incoming Cohort Members!

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Oct

15

LinkedIn Live

Inside the Rebecca Minkoff Brand: Lessons in Longevity, Innovation & Style

Wednesday, October 15, 2025, 1:30 PM EDT

In this intimate virtual interview, Rebecca Minkoff sits down with her Female Founder Collective co-founder Alison Wyatt for a candid conversation on the evolution of her namesake brand — from its scrappy beginnings and breakout “Morning After Bag,” to international expansion, technology-driven retail innovation, and the bold pivot toward a licensing-led future.

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Oct

15

Community Conversation

Supercharge Revenue by Leveraging Your Existing Customer Base | Optimizing Email & SMS Marketing, Loyalty Programs, and Your Tech Stack

Members only!

Wednesday, October 15, 2025, 2:00 PM EDT

Get ready to supercharge your business at our upcoming Community Conversation! We’ll dive into exciting, low-cost strategies for maximizing revenue growth through effective customer retention.

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Oct

15

City Sessions

{NEW YORK, NY} Member Mingle

Wednesday, October 15, 2025, 6:30 PM EDT

Kick off the season with cozy fall vibes and Female Founder Collective community.

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Oct

16

Workshop/Panel

Growth Track: Founder as Brand Builder: Step Into Your CEO Role with Meghan Caiazzo, CPG Executive & Growth Strategist

Members only!

Thursday, October 16, 2025, 2:00 PM EDT

In this masterclass, Meghan Caiazzo will guide you through the mindset and skills you need to shift from product maker to business leader, and to become the kind of founder investors, retailers, and teams want to back.

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Oct

17

10th House HUddles

Fashion & Accessories Huddle

Members only!

Friday, October 17, 2025, 1:00 PM EDT

Are you a building a fashion or accessory business? Come join this 10th House Huddle to meet and network with fellow founders ✨.

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Oct

21

City Sessions

{NEW YORK} FFC + Luminary Co-Working Day

Tuesday, October 21, 2025, 10:00 AM EDT

Come join some fellow members and fellow founders for a Coworking Session at Luminary in NYC!

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Oct

21

Workshop/Panel

Working Smarter with AI: How Founders Can Use AI with Intention with Joan Nguyen, Co-Founder and CEO of Bumo

Members only!

Tuesday, October 21, 2025, 12:00 PM EDT

Join us for a session with Joan Nguyen, Co-Founder and CEO of Bumo, to explore practical ways to integrate AI into daily business workflows without losing the human touch.

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Oct

21

City Sessions

{SAN DIEGO, CA} Member Mingle

Tuesday, October 21, 2025, 6:00 PM PDT

Join us for a member mingle to connect, share resources, and celebrate the Fall season! There will be a photographer on site doing free headshots, and drinks provided by Gruvi. ​ Think: energizing discussions on what is coming up in business for you, how personal life and business intersects right now, and more.

Register now