Events

Beyond the Algorithm: How Consumer Brands Build Culture Online Fireside Chat with The Edit Co-Founders Lauren Fortner & Katie Durko

Lauren Fortner and Katie Durko have built campaigns for everyone from Disney to the Kardashians, and they're bringing that expertise directly to you. From crafting content that's both elevated and performance-driven, to turning influencer relationships into lasting brand equity, to staying ahead of the cultural moments that matter, this conversation covers the social playbook that today's consumer brands can't afford to skip.

Date

Tuesday, June 2, 2026, 11:00 AM PDT

MUST RSVP HERE TO ATTEND

In today's crowded market, your social presence isn't just a marketing channel, it's your brand. For consumer founders, knowing how to show up, stand out, and scale online can make the difference between a product and a movement.

Inside The 10th House, we're bringing together the co-founders of The Edit, one of the most recognized social media agencies in the country, for an intimate, founder-focused fireside chat designed specifically for early-stage consumer brands.

Lauren Fortner and Katie Durko have built campaigns for everyone from Disney to the Kardashians, and they're bringing that expertise directly to you. From crafting content that's both elevated and performance-driven, to turning influencer relationships into lasting brand equity, to staying ahead of the cultural moments that matter, this conversation covers the social playbook that today's consumer brands can't afford to skip.

What makes this session different: when you RSVP, you'll submit your questions directly, turning this into a personalized group coaching experience tailored to what you need most right now.

You'll walk away with sharper thinking on:

  • Building a brand identity and community through content
  • Creating social content that's elevated and optimized for performance
  • Structuring influencer partnerships for long-term brand value
  • Reading the trends and speaking your audience's language
  • Translating a social concept into content that converts across channels
  • Hard-won lessons from building and scaling a business from the ground up

ABOUT YOUR SPEAKERS

Lauren Fortner is the Co-Founder of The Edit, a leading social media agency known for its comprehensive approach to digital marketing. The Edit collaborates with household names ranging from Disney to the Kardashians, offering a one-stop shop for all things social - encompassing strategy, content creation, and influencer partnerships. Under Lauren's leadership, The Edit was honored on the Inc. 5000 list of the fastest-growing private companies in America. Lauren was also named to Inc.'s Female Founders list, recognizing the most innovative and impactful women entrepreneurs building the next generation of companies. Additionally, The Edit has been recognized by Fast Company as one of the 100 Best Workplaces for Innovators and named to Fast Company’s Small & Mighty Companies (Under 100 Employees) list. Forbes has also praised the agency as “changing Los Angeles” with its unique approach.

Katie Durko is the co-founder of The Edit, a leading social media agency known for its deep, social-first approach to building culturally relevant brands. Partnering with household names ranging from Disney to the Kardashians, The Edit operates as a one-stop shop across strategy, content creation, and influencer partnerships. Under Katie’s leadership, The Edit has been recognized on the Inc. 5000 list of the fastest-growing private companies in America, with Katie named to Inc. Female Founders for her impact as an entrepreneur. The agency has also been honored by Fast Company as one of the 100 Best Workplaces for Innovators and included on its Small & Mighty Companies list. Additionally, Forbes has recognized The Edit as “changing Los Angeles” with its unique and influential approach to social and digital marketing.

Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

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May

8

Community Conversation

From Jewelry Design to Sales: A Peer Conversation

Members only!

Friday, May 8, 2026, 1:00 PM EDT

Join us for a small “workroom”-style session for jewelry founders—focused, practical, and grounded in what’s actually happening in their businesses.

Register now

May

12

10th House HUddles

The Founders Operating Manual Orientation

Members only!

Tuesday, May 12, 2026, 11:00 AM PDT

Consumer Founders Operating Manual is back! For members who missed the last cycle, those new to the program, or those who want a refresh, this is your opportunity to participate in the accelerator program.

Register now

May

13

10th House HUddles

Fashion & Accessories Huddle

Members only!

Wednesday, May 13, 2026, 2:00 PM EDT

Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!

Register now

May

15

Community Conversation

Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition

Members only!

Friday, May 15, 2026, 1:00 PM EDT

Join us for an empowering, action-oriented discussion for ambitious women founders.

Register now

May

20

10th House HUddles

Food & Beverage Huddle

Members only!

Wednesday, May 20, 2026, 2:00 PM EDT

Are you a building a Food or Beverage business? Come join this 10th House Huddle to meet and network with fellow founders!

Register now

May

27

10th House HUddles

Business Services Huddle

Members only!

Wednesday, May 27, 2026, 2:00 PM EDT

Are you a building a Business Services business? Come join this 10th House Huddle to meet and network with fellow founders!

Register now

May

29

10th House HUddles

Marketing & Communications Huddle

Members only!

Friday, May 29, 2026, 1:00 PM EDT

Are you a building a Marketing or Communications business? Come join this 10th House Huddle to meet and network with fellow founders!

Register now

Jun

2

10th House HUddles

Beyond the Algorithm: How Consumer Brands Build Culture Online Fireside Chat with The Edit Co-Founders Lauren Fortner & Katie Durko

Members only!

Tuesday, June 2, 2026, 11:00 AM PDT

Lauren Fortner and Katie Durko have built campaigns for everyone from Disney to the Kardashians, and they're bringing that expertise directly to you. From crafting content that's both elevated and performance-driven, to turning influencer relationships into lasting brand equity, to staying ahead of the cultural moments that matter, this conversation covers the social playbook that today's consumer brands can't afford to skip.

Register now

Jun

3

10th House HUddles

Marketing & Communications Huddle

Members only!

Wednesday, June 3, 2026, 2:00 PM EDT

Are you a building a Marketing or Communications business? Come join this 10th House Huddle to meet and network with fellow founders!

Register now

Jun

5

Community Conversation

Launching Tech Is Hard, Let's Get You Unstuck!

Members only!

Friday, June 5, 2026, 1:00 PM EDT

Join us for a session with Alenka if you are seeking help with tech problems.

Register now

Jun

9

10th House HUddles

Member-Led Co-Working Office Hour

Members only!

Tuesday, June 9, 2026, 10:00 AM PDT

During this extracurricular member-led office hours session, members are invited to join and discuss the last two weeks of the FOM curriculum. Review homework, share findings, and spot solutions. 

Register now

Jun

10

Community Conversation

Building Smart: Responsible AI for Founders

Members only!

Wednesday, June 10, 2026, 1:00 PM EDT

Join Amodhi Weeresinghe for an open conversation designed for founders navigating the new reality of AI in business.

Register now