Events
Beyond the Algorithm: How Consumer Brands Build Culture Online Fireside Chat with The Edit Co-Founders Lauren Fortner & Katie Durko
Lauren Fortner and Katie Durko have built campaigns for everyone from Disney to the Kardashians, and they're bringing that expertise directly to you. From crafting content that's both elevated and performance-driven, to turning influencer relationships into lasting brand equity, to staying ahead of the cultural moments that matter, this conversation covers the social playbook that today's consumer brands can't afford to skip.
Date
Tuesday, June 2, 2026, 11:00 AM PDT
URL
Register NowMUST RSVP HERE TO ATTEND
In today's crowded market, your social presence isn't just a marketing channel, it's your brand. For consumer founders, knowing how to show up, stand out, and scale online can make the difference between a product and a movement.
Inside The 10th House, we're bringing together the co-founders of The Edit, one of the most recognized social media agencies in the country, for an intimate, founder-focused fireside chat designed specifically for early-stage consumer brands.
Lauren Fortner and Katie Durko have built campaigns for everyone from Disney to the Kardashians, and they're bringing that expertise directly to you. From crafting content that's both elevated and performance-driven, to turning influencer relationships into lasting brand equity, to staying ahead of the cultural moments that matter, this conversation covers the social playbook that today's consumer brands can't afford to skip.
What makes this session different: when you RSVP, you'll submit your questions directly, turning this into a personalized group coaching experience tailored to what you need most right now.
You'll walk away with sharper thinking on:
- Building a brand identity and community through content
- Creating social content that's elevated and optimized for performance
- Structuring influencer partnerships for long-term brand value
- Reading the trends and speaking your audience's language
- Translating a social concept into content that converts across channels
- Hard-won lessons from building and scaling a business from the ground up
ABOUT YOUR SPEAKERS
Lauren Fortner is the Co-Founder of The Edit, a leading social media agency known for its comprehensive approach to digital marketing. The Edit collaborates with household names ranging from Disney to the Kardashians, offering a one-stop shop for all things social - encompassing strategy, content creation, and influencer partnerships. Under Lauren's leadership, The Edit was honored on the Inc. 5000 list of the fastest-growing private companies in America. Lauren was also named to Inc.'s Female Founders list, recognizing the most innovative and impactful women entrepreneurs building the next generation of companies. Additionally, The Edit has been recognized by Fast Company as one of the 100 Best Workplaces for Innovators and named to Fast Company’s Small & Mighty Companies (Under 100 Employees) list. Forbes has also praised the agency as “changing Los Angeles” with its unique approach.
Katie Durko is the co-founder of The Edit, a leading social media agency known for its deep, social-first approach to building culturally relevant brands. Partnering with household names ranging from Disney to the Kardashians, The Edit operates as a one-stop shop across strategy, content creation, and influencer partnerships. Under Katie’s leadership, The Edit has been recognized on the Inc. 5000 list of the fastest-growing private companies in America, with Katie named to Inc. Female Founders for her impact as an entrepreneur. The agency has also been honored by Fast Company as one of the 100 Best Workplaces for Innovators and included on its Small & Mighty Companies list. Additionally, Forbes has recognized The Edit as “changing Los Angeles” with its unique and influential approach to social and digital marketing.
Jun
9
Member-Led Co-Working Office Hour
Tuesday, June 9, 2026, 10:00 AM PDT
During this extracurricular member-led office hours session, members are invited to join and discuss the last two weeks of the FOM curriculum. Review homework, share findings, and spot solutions.
Jun
10
Building Smart: Responsible AI for Founders
Wednesday, June 10, 2026, 1:00 PM EDT
Join Amodhi Weeresinghe for an open conversation designed for founders navigating the new reality of AI in business.
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
15
Fashion & Accessories Huddle
Monday, June 15, 2026, 2:00 PM EDT
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jun
17
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Wednesday, June 17, 2026, 1:00 PM EDT
Join us for an empowering, action-oriented discussion for ambitious women founders.
Jun
18
FFC x Belong NYC Happy Hour!
Thursday, June 18, 2026, 6:30 AM EDT
Join us at a special evening hosted by FFC x BELONG NYC.
Jun
30
Get Your Assets Together: A Guide to Monetization & Strategic Fundraising, Fireside Chat with KK Hart
Tuesday, June 30, 2026, 10:00 AM PDT
This members-only session is your opportunity to get honest, practical, and personalized guidance on the financial side of building a consumer brand, from someone who has lived it as a founder, advisor, and investor.
Jul
8
Fashion & Accessories Huddle
Wednesday, July 8, 2026, 1:00 PM PDT
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
Aug
12
Marketing & Communications Huddle
Wednesday, August 12, 2026, 1:00 PM PDT
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
Sep
9
Marketing & Communications Huddle
Wednesday, September 9, 2026, 1:00 PM PDT
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
Oct
14
Marketing & Communications Huddle
Wednesday, October 14, 2026, 1:00 PM PDT
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
Nov
11
Marketing & Communications Huddle
Wednesday, November 11, 2026, 12:00 PM PST
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
