Rosa Li joined Female Founder Collective’s The 10th House to discuss how she door-knocked and bootstrapped her way to a multi-million-dollar brand.
Rosa Li is the founder and CEO of wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with Asian heritage-inspired, gut-healthy ingredients.
In this guide, we’re recapping the key insights Rosa shared about wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've managed to stand out in a crowded market through a perfect blend of strategic hiring and delivering innovative flavors.
She is also an investor and co-owner of Color Capital, a fund that invests in consumer products and emerging technologies.
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