Here's what nobody tells you about fundraising and investor conversations: first impressions are everything. The moment you hesitate when asked 'What's your LTV:CAC ratio?' or start explaining follower counts instead of retention metrics, the conversation is over.
You can have a groundbreaking product and loyal customers, but if you're measuring the wrong things, you're walking into investor meetings completely unprepared.
This guide by Female Founder Collective's The 10th House breaks down exactly which metrics investors expect you to know cold—and how to use them to tell a growth story that's impossible to ignore. No finance degree required. Just the frameworks that separate fundable founders from everyone else.
Want more resources? Look inside of The 10th House! Now is the time to invest in you, invest in your business and get maximum results with an exclusive community by your side. We want YOU to join in on the fun and get all the vetted resources, events, workshops, connections, and advice that you need to be successful.