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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Apr
16
E-commerce Huddle
Friday, April 16, 2027, 2:00 PM EDT
Are you building an E-commerce business? Come join this 10th House Huddle hosted by Glynis to meet and network with fellow founders!
May
7
E-commerce Huddle
Friday, May 7, 2027, 2:00 PM EDT
Are you building an E-commerce business? Come join this 10th House Huddle hosted by Glynis to meet and network with fellow founders!
May
12
Beauty + Personal Care Huddle
Wednesday, May 12, 2027, 2:00 PM EDT
Are you building a Beauty or Personal Care business? Come join this 10th House Huddle Hosted by Braelinn to meet and network with fellow founders!
Jun
9
Beauty + Personal Care Huddle
Wednesday, June 9, 2027, 2:00 PM EDT
Are you building a Beauty or Personal Care business? Come join this 10th House Huddle Hosted by Braelinn to meet and network with fellow founders!
Jul
2
Beauty + Personal Care Huddle
Friday, July 2, 2027, 2:00 PM EDT
Are you building a Beauty or Personal Care business? Come join this 10th House Huddle Hosted by Braelinn to meet and network with fellow founders!