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Events
Social Media + Partnerships: The Growth Engine Behind a Cult-Loved Brand
In this session, Electric Picks founder MJ Carlson breaks down how she’s scaled a community-driven brand worn by celebrities and stylists by turning social media into a true growth engine.
Date
Thursday, April 30, 2026, 11:00 AM PDT
URL
Register NowRSVP HERE - REQUIRED TO ATTEND
What actually drives growth today isn’t just posting consistently; it’s building a system where content, creators, and partnerships work together to compound over time.
What actually drives growth today isn’t just posting consistently; it’s building a system where content, creators, and partnerships work together to compound over time.
In this session, Electric Picks founder MJ Carlson breaks down how she’s scaled a community-driven brand worn by celebrities and stylists by turning social media into a true growth engine. From founder-led content to influencer seeding to affiliate ecosystems, MJ will walk through the exact strategies she’s used to drive awareness, trust, and consistent revenue, without relying on overly complicated playbooks.
This workshop will go deep on influencer partnerships, from organic gifting and outreach to contracted deals and affiliate platforms like ShopMy and LTK, giving you a clear understanding of what works, what converts, and how to build a repeatable system. She’ll also share how to approach brand partnerships in a way that feels aligned, drives real exposure, and creates long-term value.
In this workshop + AMA session, you’ll learn:
- How to show up in founder-led content in a way that actually builds trust and drives conversion
- The difference between organic seeding, paid partnerships, and affiliate—and when to use each
- How to structure influencer outreach and build relationships that compound over time
- How to leverage platforms like ShopMy and LTK to turn creators into a scalable sales channel
- What makes a strong brand partnership, and how to approach, structure, and maximize them
Whether you’re just starting to invest in partnerships or looking to refine your current strategy, you’ll leave with a clear, actionable framework to turn social and relationships into one of your most powerful growth levers.
ABOUT MJ CARLSON
Electric Picks founder MJ Carlson believes that jewelry holds our stories. They’re meant to be loved and worn through every chapter of our lives. Inspired by a lifelong love of collecting charms and vintage keepsakes, she set out to create high-quality, accessible pieces that feel personal and effortless. Jewelry shouldn’t be locked away in a box; it should be enjoyed by everyone.
Electric Picks founder MJ Carlson believes that jewelry holds our stories. They’re meant to be loved and worn through every chapter of our lives. Inspired by a lifelong love of collecting charms and vintage keepsakes, she set out to create high-quality, accessible pieces that feel personal and effortless. Jewelry shouldn’t be locked away in a box; it should be enjoyed by everyone.
MJ started Electric Picks from her dining table in 2011, and what began as a small passion project has grown into a cult-loved, community-driven brand worn by celebrities and stylists. Today, she balances building the business with raising three young boys.
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Business Services Huddle
Members only!
Friday, April 17, 2026, 1:00 PM EDT
Are you a building a Business Services business? Come join this 10th House Huddle to meet and network with fellow founders!