Events
Bespoke Marketing and Content Strategies that Create Devoted Consumers, Communities, and Brand Evangelists with Sara Wilson, Founder and Principal at SW Projects
CEO of Female Founder Collective and The 10th House, Alison Wyatt, is sitting down with Sara to discuss her journey from journalism to marketing and how it led to her expertise in content, community, and client strategies. From her expertise on Gen Z consumption trends to building marketing teams and engines like no other, all while creating devoted consumers and communities beyond compare. Sara is sharing it all!
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Dec
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What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
Tuesday, December 9, 2025, 1:30 PM EST
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.