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Events
Positioning, Performance, and Profitability with Lauren Kleinman and Lee Joselowitz of The Quality Edit
This panel will uncover the secrets behind Lauren and Lee’s meteoric success, including how they scaled their companies to eight-figure revenues while partnering with iconic brands like Goop, Ritual, Chomps, HelloFresh, Bobbie, Our Place, and ILIA. Whether you’re an early-stage founder or an established business owner, you’ll walk away with actionable insights.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Dec
9
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What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
Tuesday, December 9, 2025, 1:30 PM EST
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.