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​Getting a great product built is only half the job. The founders who grow consistently aren't the ones with the best product. They're the ones who understand exactly how their customers discover and buy, and they build their entire GTM motion around that.

​In this session, Yasmeen Turayhi will bring her framework for taking products to market in a way that creates real demand, not just activity. Drawing from over 200 product launches across AI, fintech, climate tech, and consumer software, and advisory work with founders from seed stage through IPO, Yasmeen will guide you through how to:

• ​Identify whether you're playing a pre-launch or post-launch game right now, and what that means for where to focus
• ​Build waitlists and early partnerships that generate real demand before you launch
• ​Choose between product-led, sales-led, and community-led growth based on your market, your resources, and how your customers actually buy
• ​Map your customer journey and align your positioning and channels to how customers are already discovering solutions like yours
• ​Build feedback loops that turn customer conversations into your sharpest competitive advantage

​After this session, you'll leave with a GTM framework you can apply directly to your next launch or growth push.

​About Your Host

​Yasmeen Turayhi is the Founder of Modern Product, a product marketing and go-to-market advisory firm that has helped bring more than 200 technology products to market across AI, fintech, climate tech, and consumer software. She is also the co-founder of Perspiva, an AI-powered customer intelligence platform that helps founders and product teams turn customer conversations into strategic clarity. Yasmeen has advised more than 45 CEOs and founders from seed stage through IPO, including teams at Adobe, IBM, Matterport, Life360, and Caption Health, and has taught at Berkeley Haas, Harvard Extension School, and General Assembly. She is the author of Product Marketing Debunked: The Essential Go-to-Market Guide.