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Events
[FOM] THE Go-to-Market + Product Marketing Strategy: Getting Found, Getting Chosen
In this session, Yasmeen Turayhi will bring her framework for taking products to market in a way that creates real demand, not just activity.
Date
Tuesday, September 8, 2026, 1:00 PM EDT
URL
Register NowMUST RSVP HERE TO ATTEND
Getting a great product built is only half the job. The founders who grow consistently aren't the ones with the best product. They're the ones who understand exactly how their customers discover and buy, and they build their entire GTM motion around that.
In this session, Yasmeen Turayhi will bring her framework for taking products to market in a way that creates real demand, not just activity. Drawing from over 200 product launches across AI, fintech, climate tech, and consumer software, and advisory work with founders from seed stage through IPO, Yasmeen will guide you through how to:
- Identify whether you're playing a pre-launch or post-launch game right now, and what that means for where to focus
- Build waitlists and early partnerships that generate real demand before you launch
- Choose between product-led, sales-led, and community-led growth based on your market, your resources, and how your customers actually buy
- Map your customer journey and align your positioning and channels to how customers are already discovering solutions like yours
- Build feedback loops that turn customer conversations into your sharpest competitive advantage
After this session, you'll leave with a GTM framework you can apply directly to your next launch or growth push.
About Your Host
Yasmeen Turayhi is the Founder of Modern Product, a product marketing and go-to-market advisory firm that has helped bring more than 200 technology products to market across AI, fintech, climate tech, and consumer software. She is also the co-founder of Perspiva, an AI-powered customer intelligence platform that helps founders and product teams turn customer conversations into strategic clarity. Yasmeen has advised more than 45 CEOs and founders from seed stage through IPO, including teams at Adobe, IBM, Matterport, Life360, and Caption Health, and has taught at Berkeley Haas, Harvard Extension School, and General Assembly. She is the author of Product Marketing Debunked: The Essential Go-to-Market Guide.
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Jul
24
Technology Huddle
Friday, July 24, 2026, 1:00 PM EDT
Are you looking to connect with others in the Technology Space? Come join this 10th House Huddle to meet and network with fellow founders!
Jul
28
Beauty + Personal Care Huddle
Tuesday, July 28, 2026, 3:00 PM EDT
Are you building a Beauty or Personal Care business? Come join this 10th House Huddle to meet and network with fellow founders!
Jul
29
Health & Wellness Huddle
Wednesday, July 29, 2026, 2:00 PM EDT
Are you building a Health and Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!
Jul
31
Technology Huddle
Friday, July 31, 2026, 1:00 PM EDT
Are you looking to connect with others in the Technology Space? Come join this 10th House Huddle to meet and network with fellow founders!
Aug
4
Starting Over, Building Again: Navigating a New City as a Founder
Tuesday, August 4, 2026, 11:30 AM EDT
Moving to a new state or country while running a business can be both exciting and overwhelming. Join us for an open conversation designed for founders who have recently relocated — or are preparing to make a move!
Aug
6
Technology Huddle
Thursday, August 6, 2026, 1:00 PM EDT
Are you building a Technology business? Come join this 10th House Huddle to meet and network with fellow founders in the technology space!
Aug
7
Technology Huddle
Friday, August 7, 2026, 1:00 PM EDT
Are you looking to connect with others in the Technology Space? Come join this 10th House Huddle to meet and network with fellow founders!
Aug
12
Health & Wellness Huddle
Wednesday, August 12, 2026, 12:00 PM EDT
Are you building a health or wellness business? Come join this 10th House Huddle to meet and network with fellow founders in the health and wellness space!
Aug
12
Marketing & Communications Huddle
Wednesday, August 12, 2026, 1:00 PM PDT
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
Aug
13
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[FOM] Founder to Leader: Building the Team and Systems to Scale
Thursday, August 13, 2026, 1:00 PM EDT
In this session, Genevieve Ryan Bellaire will help you think through your evolving role as a founder, who you need to hire and when, and how to use AI to streamline your operations so you're not the bottleneck for every decision.
Aug
14
Fashion Huddle
Friday, August 14, 2026, 12:00 PM PDT
Are you a building a Fashion business? Elizabeth will be hosting this Fashion Huddle to specifically collaborate on Future Proofing Your Brand with AI.
Aug
18
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[FOM] The Metrics That Matter + What Investors Actually Look For at Every Stage
Tuesday, August 18, 2026, 1:00 PM EDT
In this session, Mercedes Bent, co-founder of Premise and former Partner at Lightspeed, will break down the metrics conversation into two distinct ones: what actually matters when you do have numbers to show, and what to say when you don't yet.