As a founder, you can’t afford to waste a single dollar on marketing that doesn’t move the needle. That’s why we’re bringing in Jhara Valentini, Latina entrepreneur and founder of Valentini Media Group, to show you how to map your customer journey and use paid media as a true growth engine — whether you’re running your first $5K test budget or scaling into multi-channel campaigns.

In this hands-on workshop, Jhara will cover:

• Build the infrastructure for your customer journey across all owned communications
• Spot gaps that cost you both new customers and long-term retention
• Leverage paid media strategically to close those gaps and drive growth
• Budget for sustainable growth- no matter what stage your business is in
• Set realistic expectations and track success metrics beyond conversion
• Design a 3-year plan that scales with your business

Jhara brings 15+ years of experience running media for world-class brands like Louis Vuitton, DVF, Hello Sunshine, and Watches of Switzerland. Her agency has managed over $595M+ in media spend and generated more than $5B in revenue for clients across luxury, retail, and digital-first brands.

This is your chance to learn directly from a media strategist trusted by some of the world’s most iconic brands—and apply those insights to your own. 

MEET YOUR HOST

Latina female entrepreneur and founder Jhara Valentini is reshaping the digital media landscape with a unique approach rooted in psychology and consumer behavior. 

Jhara's experience spans building and executing paid media strategies for luxury brands across platforms like Meta, Google, Spotify - helping clients win new customers, drive e-commerce and optimize omni-channel presence. 2025 marks 10 years in business for VMG, a strategic growth partner to the world’s leading luxury and lifestyle brands like Watches of Switzerland Group, Louis Vuitton, DVF, and Hello Sunshine. VMG is known for blending storytelling, media intelligence, and cultural fluency to deliver meaningful, measurable results.