RSVP REQUIRED TO ATTEND. THIS SESSION IS EXCLUSIVE TO MEMBERS OF THE 10TH HOUSE.

Office hours with Leland Drummond: How to build an agency that attracts and keeps dream clients

Most service founders have a list of dream clients, whether it lives on a vision board or in their heads. Reaching those brands is hard when they sit outside your network, and winning them is one step of several. You also have to onboard them well, keep them, and turn that work into your next client. It all starts with knowing what you offer, what you want to be known for, and how to say it clearly.

Join us for office hours with Leland Drummond, Co-Founder of AZIONE, the creative communications agency trusted by brands including HOKA, Away, J. Crew, REI, Sweetgreen, and Kiehl's. Over more than a decade, Leland and her co-founder Michele Thomas have grown AZIONE into a bicoastal team that clients describe as an extension of their own in-house marketing departments, with a clearly defined set of services spanning PR, influencer and VIP programming, talent partnerships, events, brand strategy, and fractional marketing. Leland also co-founded LDMA, a performance intimates and activewear brand, which gives her a view of the agency relationship from both sides of the table.

This is an office hours session, an AMA built around your questions. Submit your questions when you register, and also ask them live!

This session is designed for 10th House founders running service businesses, including agencies, consultancies, and marketing, PR, and creative studios.

In this session, you'll learn:

• How to decide which services to offer and what you want to be known for
• How to communicate your offerings so the right clients understand them right away
• How to attract dream clients who sit outside your network
• How to onboard new clients in a way that sets up a long relationship
• How to keep clients on your roster and turn their work into referrals and future business
• What scale looks like inside an agency, including who to hire first and when to make the next hire

Whether you're a solo consultant signing your first retainer or an agency founder ready to build out your team, this session is your chance to bring your real questions to someone who has built what you're building.

MORE ABOUT LELAND
Leland Drummond is the Co-Founder of AZIONE, a creative communications agency that builds lasting cultural relevance for brands across fashion, beauty, wellness, tech, and lifestyle. Over two decades in the industry, she has helped brands of every size break through, from scaling direct to consumer companies to guiding legacy names through reinvention. Today, AZIONE's team works across both coasts for some of the most compelling brands in their categories. In 2021, Leland co-founded LDMA, a performance intimates and active essentials brand built for women in action, sold globally and featured by Vogue, Forbes, Fast Company, Harper's Bazaar, and Glamour.