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Let’s be honest—building a tech startup when you’re not technical can feel like assembling a rocket ship in the dark. One wrong hire, one mismanaged development cycle, and you're out tens of thousands of dollars... with nothing to show for it.

​In this session, Nelly will break down how non-technical founders can avoid costly mistakes, hire the right developers, and confidently lead their tech team—even if they’ve never written a line of code.

​You’ll walk away with practical, proven strategies to move faster and build smarter, including:

• ​The three essential skills every founder needs to manage developers effectively

• ​A repeatable development workflow Nelly uses and teaches to deliver high-quality products on time and on budget

• ​The different ways you can build your product (and how to choose the right approach for your stage)

​You’ll leave with a clear roadmap to lead your dev team efficiently, avoid common pitfalls, and take control of your product journey—from idea to launch and beyond.

​WANT 1:1 TIME WITH NELLY? SCHEDULE A CALL HERE.

​MORE ABOUT NELLY

​Nelly Yusupova is the CTO, Startup Tech Advisor, and creator of TechSpeak, as well as the Co-founder of Wellbeing Inc.

​Nelly has over 18 years of CTO experience, leading companies to technical excellence. She is a start-up tech advisor, outsourced CTO, and the creator of TechSpeak for Entrepreneurs, which helps entrepreneurs minimize technology mistakes and cut their product development costs by up to 50%.

​Nelly was included in Fast Company’s, “League of Extraordinary Women”, and has been at the forefront of the women’ s movement online since 1999. She was also named Wall Street Journal’s “Woman on the IT Fast Track”.