Events

Growth Track: Lean Go-To-Market Strategy

In this hands-on workshop, Sarina Virk Torrendell reveals the lean go-to-market strategies that took her from early employee at Postmates to scaling global initiatives at Apple, Meta, and Amazon.

Date

Thursday, October 9, 2025, 2:00 PM EDT

CLICK HERE TO RSVP *REQUIRED TO ATTEND - Tech 10th House Members Only

This session is a part of the Tech Growth Track, and is exclusively for tech founders inside of The 10th House.
 
Most founders launch products hoping customers will just "find them somehow", but successful companies create systematic plans for attracting, converting, and retaining customers from day one.

In this hands-on workshop, Sarina Virk Torrendell reveals the lean go-to-market strategies that took her from early employee at Postmates to scaling global initiatives at Apple, Meta, and Amazon. You'll learn how to build traction before and after launch, choose the right distribution channels for your business model, and create feedback loops that turn early customers into your most powerful growth engine. 

We'll dive into:
  • Pre-launch vs. post-launch traction strategies: building waitlists, partnerships, and early momentum
  • Choosing between product-led, sales-led, and community-led growth based on your market and resources
  • Setting up feedback loops that turn customer insights into competitive advantages
  • Mapping your customer journey to identify the highest-impact conversion opportunities
  • Aligning your positioning and channels with how your customers actually discover and buy solutions
At the end of this session, Sarina will guide you through creating your personalized go-to-market plan that maps exactly how you'll attract, convert, and retain customers. You'll spend 30-45 minutes building your strategy live with her feedback and guidance, walking away with a clear roadmap for growth.

About Sarina Virk Torrendell
Sarina is an expert in building and scaling tech products that consumers love. As one of the first employees at Postmates, she developed the market expansion blueprint that scaled the company to 4,000+ cities before its $5B acquisition by Uber. She went on to drive growth at Glamsquad, then led global partner marketing at Apple’s App Store, where she spearheaded partnerships that generated multi-billions in revenue, and later led product marketing for SMBs and creators at Meta. Today, Sarina is the founder of Seed28, where she helps startups supercharge their marketing and technology from pre-launch strategy to post-launch scale.

Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

Already a member? Click here!

Oct

1

Community Conversation

Strategy That Sells: Marketing for Service Leaders

Members only!

Wednesday, October 1, 2025, 1:00 PM EDT

Are you ready to discover marketing strategies that actually work for your service-based business? This interactive discussion is designed to attract ideal clients, build brand authority, and grow sustainably — without burnout or relying solely on social media. Join us to share your own successes, learn from others, and leave with actionable, real-world strategies you can implement right away. Connect, collaborate, and get inspired alongside fellow service-based entrepreneurs

Register now

Oct

1

10th House HUddles

Are you a Founder building a podcast or want to learn more about joining a podcast? Come join this 10th House Huddle to meet and network! ✨ Huddles are a virtual event strictly focused on networking. Sessions are segmented by business themes - industry, revenue, stage, fundraising (or not) - to allow you the opportunity to simply connect, and network with fellow founders in the same space! Read more about the format here! Please join to participate, not to sell services.

Members only!

Wednesday, October 1, 2025, 1:00 PM EDT

Are you a Founder building a podcast or want to learn more about joining a podcast? Come join this 10th House Huddle to meet and network! ✨ Huddles are a virtual event strictly focused on networking. Sessions are segmented by business themes - industry, revenue, stage, fundraising (or not) - to allow you the opportunity to simply connect, and network with fellow founders in the same space! Read more about the format here! Please join to participate, not to sell services.

Register now

Oct

1

City Sessions

{SAN FRANCISCO, CA} Tech Week Member Mingle

Wednesday, October 1, 2025, 5:00 PM PDT

​​In partnership with The Hivery we’re bringing together women across the California area to advance, build, and to celebrate Tech Week.

Register now

Oct

2

City Sessions

{SAN FRANCISCO, CA} Member Mingle

Thursday, October 2, 2025, 9:00 AM PDT

​​In partnership with The Hivery we’re bringing together women across the California area to advance, build, and “reconnect”.

Register now

Oct

3

City Sessions

{LAGUNA BEACH, CA} WorkOUT & WorkSHOP

Friday, October 3, 2025, 9:00 AM EDT

​Start the day with a leisurely walk along the Laguna Beach shoreline, soaking in the fresh air and sparking creativity through movement.

Register now

Oct

3

Community Conversation

Holiday Promotions and Activations

Members only!

Friday, October 3, 2025, 2:00 PM EDT

This will be an interactive session about what product-based founders in our community will be doing or have planned for the upcoming holiday season.

Register now

Oct

7

City Sessions

{Austin, TX} Member Mingle

Tuesday, October 7, 2025, 6:00 PM CDT

Come join some fellow members and fellow founders for a Member Mingle/FoundHers Gathering.

Register now

Oct

8

10th House HUddles

Business Services Huddle

Members only!

Wednesday, October 8, 2025, 1:00 PM EDT

Is your business in the service industry? Come join this 10th House Huddle to meet and network with other members working in the same realm as you ✨

Register now

Oct

9

10th House HUddles

Growth Track: Lean Go-To-Market Strategy

Members only!

Thursday, October 9, 2025, 2:00 PM EDT

In this hands-on workshop, Sarina Virk Torrendell reveals the lean go-to-market strategies that took her from early employee at Postmates to scaling global initiatives at Apple, Meta, and Amazon.

Register now

Oct

10

City Sessions

{ORANGE COUNTY, CA} Member Mingle & Coworking

Friday, October 10, 2025, 10:00 AM EDT

Join us for a relaxed, Friday co-working session designed to help you end your week with clarity.

Register now

Oct

10

City Sessions

{TAMPA, FL} Member Mingle

Friday, October 10, 2025, 12:00 PM EDT

Are you a building a fashion or accessory business? Come attend this 10th House Member Mingle hosted by Venus Walks to meet and network with fellow founders.

Register now

Oct

13

City Sessions

{SAN DIEGO, CA} Member Mingle

Monday, October 13, 2025, 1:00 PM PDT

Sometimes working for yourself can feel… well, a little too solo. Let’s change that. Come spend an afternoon coworking alongside other women business owners at Hera Hub Carlsbad.

Register now