-3.png)
Events
From Launch to Loyalty Workshop with Hayley Rose (L’Oreal, Vogue, General Motors)
The secret to building and growing magnetic health and wellness brands.
Date
Tuesday, May 27, 2025, 2:00 PM PDT
URL
Register NowCLICK HERE TO RSVP *10TH HOUSE MEMBERS ONLY
The secret to building and growing magnetic health and wellness brands
95% of new wellness products fail, not because they’re bad, but because they’re invisible. They get stuck in the launch and hope cycle, throwing money at ads and fighting for shelf space, only to watch their products disappear in 12 months or less.
That’s not growth, it’s a gamble.
In this interactive workshop, growth and product innovation expert Hayley Rose will show you how to validate demand before you build, design products people actually want, and launch with unstoppable momentum.
Hayley is able to bring a unique, creative lens to growth that combines marketing, product, customer experience, and psychology.
She’s spent over 18 years working with Fortune 500 companies like L’Oreal, Vogue, General Motors, and Accenture, as well as fast-moving scale-ups across Australia, America, Asia, and the UK, helping them improve their current product and experience or confidently dream up and validate new ones.
During this session, you’ll learn her Start with the Buy framework that combines marketing, product, and sales to create product and GTM strategies that you can be confident in (it’s validated $150M+ in revenue).
Key takeaways:
- Discover the three biggest mistakes that kill growth and the simple shifts that change everything.
- Learn how to get people lining up to buy your product before it even exists.
- Perfect your pricing, messaging, and audience early to make sure every dollar you spend gets you closer to real product-market fit.
Don’t miss this members-only session where Hayley helps businesses shift from the growth mindset of “what else can we add?” to “what’s the thing we can own?”
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
May
20
Designed to Scale: Building a Multi-Channel Brand with Kathy Kuo
Tuesday, May 20, 2025, 11:00 AM PDT
Kathy Kuo, celebrated interior designer, TV personality, and the powerhouse founder & CEO of Kathy Kuo Home—one of the fastest-growing platforms in the home and design industry.
May
20
-May-05-2025-06-44-46-3832-PM.png)
[FFCExpert in NYC] From Practice to Platform: How Wellness Founders Scale Big
Tuesday, May 20, 2025, 4:00 PM EDT
Come in your favorite workout gear as you join us for a transformative evening that brings together purposeful conversation, powerful connection, and embodied leadership.
May
21
E-commerce Imagery Trends for Brands in 2025
Wednesday, May 21, 2025, 1:00 PM EDT
Join us for a conversation centered around the creative trends shaping Product Detail Pages in 2025.
May
21
-Apr-24-2025-02-08-01-1793-PM.png)
Evening of Connection & Renewal: A Founders' Mixer + Wellness Experience
Wednesday, May 21, 2025, 5:00 PM EDT
Come join some fellow members and fellow founders for a Member Mingle to end your busy week.
May
22
{SAN FRANCISCO, CA} Member Mingle
Thursday, May 22, 2025, 4:30 PM PDT
Join us for a vibrant and dynamic meetup designed specifically for founders and small business owners in the Bay Area!
May
23
{AUSTIN, TX} Member Mingle
Friday, May 23, 2025, 9:00 AM CDT
Join us for a cozy morning of connection and community at Codependent in downtown Austin!
May
23
Founders & Fundraising: Legal Insights for Growing Your Business
Friday, May 23, 2025, 1:00 PM EDT
In today’s startup landscape, legal decisions can shape the future of your business just as much as product or brand strategy. From raising capital to navigating ownership dynamics, having a strong legal foundation is key to long-term growth.
May
27
From Launch to Loyalty Workshop with Hayley Rose (L’Oreal, Vogue, General Motors)
Tuesday, May 27, 2025, 2:00 PM PDT
The secret to building and growing magnetic health and wellness brands.
May
28
Money Moves: Planning, Forecasting, and Turning Projections into Profits
Wednesday, May 28, 2025, 1:30 PM EDT
Join us for a conversation hosted by our co-founder, focused on how early-stage teams are thinking about forecasting, planning for revenue, and, yes—actually making money.
May
30
Technology Huddle
Friday, May 30, 2025, 3:00 PM EDT
Are you building a business in the technology industry? Come join this 10th House Huddle to meet and network with fellow founders! ✨
Jun
3
Morning Mingle for NY Tech Week!
Tuesday, June 3, 2025, 9:30 AM EDT
Join founders and FFC's CEO / Co-Founder, Ali Wyatt, for a morning mingle during New York Tech Week!
Jun
5
.png)
Numbers Don’t Lie: Finances + Forecasting for Founders with Sarah Jahnke, CEO & Co-Founder of Homecourt
Thursday, June 5, 2025, 10:00 AM PDT
Join us for a practical, no-fluff workshop tailored specifically for founders in the Home and Interiors space - from interior designers and architects to founders of home care, bedding, home product brands, and beyond.