Events

From Launch to Loyalty Workshop with Hayley Rose (L’Oreal, Vogue, General Motors)

The secret to building and growing magnetic health and wellness brands.

Date

Tuesday, May 27, 2025, 2:00 PM PDT

CLICK HERE TO RSVP *10TH HOUSE MEMBERS ONLY

The secret to building and growing magnetic health and wellness brands

95% of new wellness products fail, not because they’re bad, but because they’re invisible. They get stuck in the launch and hope cycle, throwing money at ads and fighting for shelf space, only to watch their products disappear in 12 months or less.

That’s not growth, it’s a gamble.

In this interactive workshop, growth and product innovation expert Hayley Rose will show you how to validate demand before you build, design products people actually want, and launch with unstoppable momentum.

Hayley is able to bring a unique, creative lens to growth that combines marketing, product, customer experience, and psychology.

She’s spent over 18 years working with Fortune 500 companies like L’Oreal, Vogue, General Motors, and Accenture, as well as fast-moving scale-ups across Australia, America, Asia, and the UK, helping them improve their current product and experience or confidently dream up and validate new ones.

During this session, you’ll learn her Start with the Buy framework that combines marketing, product, and sales to create product and GTM strategies that you can be confident in (it’s validated $150M+ in revenue).

Key takeaways:

  • Discover the three biggest mistakes that kill growth and the simple shifts that change everything.
  • Learn how to get people lining up to buy your product before it even exists.
  • Perfect your pricing, messaging, and audience early to make sure every dollar you spend gets you closer to real product-market fit.

Don’t miss this members-only session where Hayley helps businesses shift from the growth mindset of “what else can we add?” to “what’s the thing we can own?”

WANT MORE TIME WITH HAYLEY? BOOK A 1:1 SESSION HERE

Events

Upcoming Events

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May

27

Workshop/Panel

From Launch to Loyalty Workshop with Hayley Rose (L’Oreal, Vogue, General Motors)

Members only!

Tuesday, May 27, 2025, 2:00 PM PDT

The secret to building and growing magnetic health and wellness brands.

Register now

Jun

5

Workshop/Panel

Numbers Don’t Lie: Finances + Forecasting for Founders with Sarah Jahnke, CEO & Co-Founder of Homecourt

Members only!

Thursday, June 5, 2025, 10:00 AM PDT

Join us for a practical, no-fluff workshop tailored specifically for founders in the Home and Interiors space - from interior designers and architects to founders of home care, bedding, home product brands, and beyond.

Register now

Jun

26

Workshop/Panel

Building the Largest Luxury Home Organization Brand Office Hours with The Neat Method Founders

Members only!

Thursday, June 26, 2025, 11:00 AM PDT

​Join us for an inspiring and candid fireside chat with Marissa Hagmeyer and Ashley Murphy, the powerhouse founders behind NEAT Method — the largest luxury home organization brand in North America.

Register now