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Events
Growth Track: Is Retail Right For Your Brand? Build & Evaluate a P&L You Can Scale in Retail with Jess Boroi
Making the jump to retail can propel your brand—or drain your runway. In this masterclass, CPG operator and fractional sales leader Jess Boroi will demystify the true cost of going brick-and-mortar and give you a practical system to decide if, when, and how retail fits your growth plan.
Date
Tuesday, November 11, 2025, 4:00 PM EST
URL
Register NowCLICK HERE TO RSVP *REQUIRED TO ATTEND - F&B Growth Track 10th House Members Only
This session is a part of the Food & Beverage Growth Track, and is exclusively for food & beverage founders inside of The 10th House.
Making the jump to retail can propel your brand—or drain your runway. In this masterclass, CPG operator and fractional sales leader Jess Boroi will demystify the true cost of going brick-and-mortar and give you a practical system to decide if, when, and how retail fits your growth plan.
Jess has supported category-leading brands through major retail expansions, building the operating foundations that make sell-in and sell-through sustainable. She’ll walk you through a retailer-ready P&L—line by line—so you can see the full picture: margins, trade spend, fees, and the cash requirements often overlooked in early planning. In this session, you’ll learn how to:
Jess has supported category-leading brands through major retail expansions, building the operating foundations that make sell-in and sell-through sustainable. She’ll walk you through a retailer-ready P&L—line by line—so you can see the full picture: margins, trade spend, fees, and the cash requirements often overlooked in early planning. In this session, you’ll learn how to:
- Decide if now is the right time to pursue retail based on your stage, margins, and cash
- Build a retail P&L that accounts for hidden costs, trade spend, and retailer margins
- Model scenarios across channels and retailers to understand true profitability
- Set realistic launch-year assumptions
- Avoid common mistakes that derail early retail rollouts
Format: 60–75 minute masterclass for early-stage F&B founders. Live calculator walkthrough + Q&A, with a lightweight post-session exercise to model your own retail scenario.
Takeaway: You’ll leave with a copy-ready Retailer P&L Calculator and a clear go/no-go framework for your next retail move.
MORE ABOUT YOUR HOST
Jess Boroi is a fractional CPG operator and partner at Golden Thread, where she supports emerging brands with sales enablement and the operational building blocks behind retail success: demand planning, promo planning, and P&L modeling. Her experience spans high-growth consumer brands including Jeni's Splendid Ice Creams, Hu, and Magic Spoon.
At Golden Thread, Jess partners with founders to connect sales strategy with finance and ops, translating complex retail mechanics into clear decisions and scalable plans. She’s passionate about making retail math accessible, empowering founders to protect margin, plan cash, and scale on their own terms.
Takeaway: You’ll leave with a copy-ready Retailer P&L Calculator and a clear go/no-go framework for your next retail move.
MORE ABOUT YOUR HOST
Jess Boroi is a fractional CPG operator and partner at Golden Thread, where she supports emerging brands with sales enablement and the operational building blocks behind retail success: demand planning, promo planning, and P&L modeling. Her experience spans high-growth consumer brands including Jeni's Splendid Ice Creams, Hu, and Magic Spoon.
At Golden Thread, Jess partners with founders to connect sales strategy with finance and ops, translating complex retail mechanics into clear decisions and scalable plans. She’s passionate about making retail math accessible, empowering founders to protect margin, plan cash, and scale on their own terms.
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