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Events
Growth Track: Is Retail Right For Your Brand? Build & Evaluate a P&L You Can Scale in Retail with Jess Boroi
Making the jump to retail can propel your brand—or drain your runway. In this masterclass, CPG operator and fractional sales leader Jess Boroi will demystify the true cost of going brick-and-mortar and give you a practical system to decide if, when, and how retail fits your growth plan.
Date
Tuesday, November 11, 2025, 4:00 PM EST
URL
Register NowCLICK HERE TO RSVP *REQUIRED TO ATTEND - F&B Growth Track 10th House Members Only
Jess has supported category-leading brands through major retail expansions, building the operating foundations that make sell-in and sell-through sustainable. She’ll walk you through a retailer-ready P&L—line by line—so you can see the full picture: margins, trade spend, fees, and the cash requirements often overlooked in early planning. In this session, you’ll learn how to:
- Decide if now is the right time to pursue retail based on your stage, margins, and cash
- Build a retail P&L that accounts for hidden costs, trade spend, and retailer margins
- Model scenarios across channels and retailers to understand true profitability
- Set realistic launch-year assumptions
- Avoid common mistakes that derail early retail rollouts
Takeaway: You’ll leave with a copy-ready Retailer P&L Calculator and a clear go/no-go framework for your next retail move.
MORE ABOUT YOUR HOST
Jess Boroi is a fractional CPG operator and partner at Golden Thread, where she supports emerging brands with sales enablement and the operational building blocks behind retail success: demand planning, promo planning, and P&L modeling. Her experience spans high-growth consumer brands including Jeni's Splendid Ice Creams, Hu, and Magic Spoon.
At Golden Thread, Jess partners with founders to connect sales strategy with finance and ops, translating complex retail mechanics into clear decisions and scalable plans. She’s passionate about making retail math accessible, empowering founders to protect margin, plan cash, and scale on their own terms.
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Nov
5
Law Huddle
Wednesday, November 5, 2025, 12:00 PM EST
Are you a founder in the Law space? Come join this 10th House Huddle to meet and network ✨
Nov
6
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Growth Track: Go-to-Market Strategy for Retail, DTC & Food Service with Michelle Cordeiro Grant, Founder & CEO of Gorgie and Founder of LIVELY
Thursday, November 6, 2025, 1:00 PM EST
In this masterclass, Michelle Cordeiro Grant will share the lessons she’s learned building two category-defining consumer brands, LIVELY and Gorgie, from concept to nationwide retail.
Nov
7
Bookkeeping, Accounting and Taxation
Friday, November 7, 2025, 12:00 PM EST
Are you seeking bookkeeping support? Join us to gain clarity on managing your books effectively, understand common tax pitfalls (and how to avoid them), and learn practical strategies for staying compliant while scaling. This will be a collaborative discussion, so please come prepared to share more about your business, and to participate in our Q+A! ✨
Nov
11
Growth Track: Is Retail Right For Your Brand? Build & Evaluate a P&L You Can Scale in Retail with Jess Boroi
Tuesday, November 11, 2025, 4:00 PM EST
Making the jump to retail can propel your brand—or drain your runway. In this masterclass, CPG operator and fractional sales leader Jess Boroi will demystify the true cost of going brick-and-mortar and give you a practical system to decide if, when, and how retail fits your growth plan.
Nov
14
The Legal Aspects of Early Stage Fundraising
Friday, November 14, 2025, 12:00 PM EST
Are you preparing to raise capital but feeling overwhelmed by the legal complexities of fundraising? Join us for an informative and practical session designed to demystify the legal aspects of the fundraising process!
Nov
19
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Wednesday, November 19, 2025, 12:00 PM EST
My ideal conversation is an empowering, action-oriented discussion for ambitious women founders. We'll shift the focus from a traditional "founder" mindset to a strategic asset manager perspective.
Nov
21
Fashion and Accessories Huddle
Friday, November 21, 2025, 10:00 AM PST
Are you a building a fashion or accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Dec
10
Technology Huddle
Wednesday, December 10, 2025, 12:00 PM EST
Are you a Tech Founder? Come join this 10th House Huddle to meet and network ✨
Dec
15
Food & Beverage Huddle
Monday, December 15, 2025, 12:00 PM EST
Are you a Food & Beverage Founder? Come join this 10th House Huddle to meet and network with others! ✨