Events

How to Get Press (Without a Publicist) with Karin Eldor, Senior Contributor at Forbes.com

Join us for a tactical and inspiring workshop with Karin Eldor, Senior Contributor at Forbes.com, where she’s been spotlighting entrepreneurs in fashion, beauty, wellness, and tech since 2017.

Date

Tuesday, July 29, 2025, 1:00 PM PDT

CLICK HERE TO RSVP *10TH HOUSE MEMBERS ONLY

You don’t need a PR agency to get featured. In fact, some of the most memorable founder stories Karin Eldor has written for Forbes didn’t come from a polished pitch—they started with a DM.

​Join us for a tactical and inspiring workshop with Karin Eldor, Senior Contributor at Forbes.com, where she’s been spotlighting entrepreneurs in fashion, beauty, wellness, and tech since 2017. Karin will share exactly how to make your brand press-ready and land features that drive visibility, build credibility, and create momentum for your business.

​You’ll learn:

  • ​Why editors care more about your story than your product

  • ​How to use social media to grab attention—and make it count

  • ​The anatomy of a pitch that actually gets read

  • ​Creative ways to stand out without a PR budget

  • ​What makes a founder press-worthy even without “news”

​Whether you’ve never been featured or are ready for your next big moment, this session will give you the clarity and confidence to put yourself out there—and the tools to make it work.

About Karin Eldor:
Karin Eldor is a Senior Contributor for Forbes, where she has been covering entrepreneurs and captivating leaders in fashion, beauty, wellness, and tech, since 2017. She specializes in analyzing trends and offering insights into the people and brands impacting culture. Passionate about amplifying the voices of entrepreneurs and founders, Karin's work has also appeared in Teen Vogue, Create & Cultivate, and Shopify. A frequent moderator at retail and female entrepreneurship conferences, Karin is recognized as a thought leader in copywriting, marketing, and career mentorship. Based in Montreal, Canada, you can follow her travels and latest features on Instagram (@alwayskarin).

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Sep

21

City Sessions

{SANTA MONICA, CA} Member Mingle

Sunday, September 21, 2025, 6:30 PM PDT

​Join us for an inspiring evening of community, learning, and creativity at Viola Floral in Santa Monica.

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Sep

22

City Sessions

{SANTA MONICA, CA} Member Mingle

Monday, September 22, 2025, 1:00 PM PDT

Need a change of scenery? Join us for a casual co-working session with good vibes and great women.

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Oct

15

City Sessions

{NEW YORK, NY} Member Mingle

Wednesday, October 15, 2025, 6:30 PM EDT

Kick off the season with cozy fall vibes and Female Founder Collective community.

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