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Events
Scalability in Service: Building a Venture-Backable Service Brand with Henley Vazquez, Co-founder of Fora
Since launching in 2021, Fora has booked over $1B in travel, built a thriving community of advisors (97% of whom are new to the industry), and recently closed a $60M raise backed by Thrive Capital and Insight Partners. With rapid international expansion and a buzzworthy pop-up shop in SoHo, Fora is reshaping an analog industry, proving that service-led businesses can scale with the right tech, community, and vision.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Dec
9
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What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
Tuesday, December 9, 2025, 1:30 PM EST
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.