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Events
[FOM] The Data Behind Desire: Building KPIs That Drive Growth with Sapna Shah
Successful consumer founders know how to read the signals that matter (and ignore the ones that don't). In this session, investor and retail expert Sapna Shah will help you cut through the noise of early data and build the KPI foundation that reveals what your customers want, and what will drive your sustainable growth.
Date
Tuesday, February 24, 2026, 1:30 PM EST
URL
Register NowSign Up to Founders Operating Manual - Required to Attend.
Successful consumer founders know how to read the signals that matter (and ignore the ones that don't). In this session, investor and retail expert Sapna Shah will help you cut through the noise of early data and build the KPI foundation that reveals what your customers want, and what will drive your sustainable growth.
Leveraging her experience investing in and advising hundreds of consumer and retail startups, Sapna will show you how to:
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Identify the KPIs that matter in the earliest stages of DTC and retail
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Interpret early traction signals to validate demand and prioritize next steps
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Build a simple measurement framework that guides marketing, merchandising, and channel strategy
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Avoid the data traps that distract founders and slow down growth
After this session, you’ll leave with a customized KPI layer for your business — a focused, founder-friendly dashboard that clarifies what to track and why.
MEET YOUR HOST
Sapna Shah is an angel investor, retail/consumer expert and three-time entrepreneur. Through Red Giraffe, Sapna makes early-stage investments in sports, particularly in three verticals within sports: women's sports (teams/leagues), fan engagement and sports as community. She previously invested in retail and consumer startups. She has a particular focus on startups that have female and/or underrepresented founders, and invests in US-based companies.
Select investments include: Unrivaled Basketball, North Jersey Pro Soccer/NY Cosmos, Break Sports, Young King Hair Care, Realworld, Silk + Sonder, Findmine, Stantt, Monica + Andy, Iterate.ai and The Renatural.
Sapna founded Retail X Series, an ecosystem for retail and consumer startups in New York and around the US, which featured webinars, a podcast, Slack community and resources for early-stage founders revolutionizing the future of retail. Retail X provided targeted content with experts giving tactical advice on topics ranging from customer acquisition to financial modeling to early-stage fundraising.
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Jan
23
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Friday, January 23, 2026, 1:00 PM EST
Jan
28
Fashion and Accessories Huddle
Wednesday, January 28, 2026, 1:00 PM EST
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jan
28
New Year Refresh: FFC x BELONG Happy Hour
Wednesday, January 28, 2026, 6:00 PM EST
Ring in the new year with an evening hosted by the Female Founder Collective and BELONG.
Jan
30
The Legal Aspects of Early Stage Fundraising
Friday, January 30, 2026, 1:00 PM EST
Are you preparing to raise capital but feeling overwhelmed by the legal complexities of fundraising? Join us for an informative and practical session designed to demystify the legal aspects of the fundraising process!
Feb
4
Building Smart: Starting Your MVP the Right Way
Wednesday, February 4, 2026, 7:00 PM UTC
A Q&A for non-technical founders on what to think about before building — validating your idea, scoping your MVP, and choosing the right tech path.
Feb
7
{LAS VEGAS, NV} Member Mingle
Saturday, February 7, 2026, 5:00 PM PST
Power in partners-- let's link up with our 2026 collaborator!
Feb
11
Trademarks 101
Wednesday, February 11, 2026, 1:00 PM EST
Are you looking to safeguard your brand? Join us for Trademarks 101, designed to discuss the critical role trademarks play in building and protecting your business.
Feb
19
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[FOM] Founder Vision In-Focus with Robyn Ward
Thursday, February 19, 2026, 1:00 PM EST
The strongest consumer brands aren’t just built on great products — they’re built on founders with clarity. In this masterclass, Robyn Ward will guide you through the foundational inner architecture every early-stage founder needs to scale with intention: a defined vision, aligned values, and a grounded understanding of your role as the leader of the company.
Feb
24
[FOM] The Data Behind Desire: Building KPIs That Drive Growth with Sapna Shah
Tuesday, February 24, 2026, 1:30 PM EST
Successful consumer founders know how to read the signals that matter (and ignore the ones that don't). In this session, investor and retail expert Sapna Shah will help you cut through the noise of early data and build the KPI foundation that reveals what your customers want, and what will drive your sustainable growth.
Feb
26
{PORT WASHINGTON, NY} Member Mingle
Thursday, February 26, 2026, 6:30 PM EST
Join us for sips, snacks & good company at this Long Island member mingle!
Feb
27
Podcast Host Huddle
Friday, February 27, 2026, 1:00 PM EST
Do you have a podcast or are you interested in creating one? Come join this Podcast Host Huddle to meet and network! ✨ Huddles are a virtual event strictly focused on networking and discussion. This will be an open conversation where everyone will intro their podcast and we will talk about what we are currently facing as we grow our own initiatives. If you've ever wondered what other hosts are doing, what they're currently moving through, and tips + tricks - this is the place to be.
Mar
3
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[FOM] Financial Foundations: Pricing, Margins & Inventory Management with Erica Moore
Tuesday, March 3, 2026, 1:30 PM EST
Behind every scalable consumer brand is a founder who understands their numbers. In this masterclass, finance leader Erica Moore will help you build the financial systems and confidence required to manage cash, price for profitability, and plan inventory to support real, sustainable growth.