The strongest consumer brands aren’t just built on great products — they’re built on founders with clarity. In this masterclass, Robyn Ward will guide you through the foundational inner architecture every early-stage founder needs to scale with intention: a defined vision, aligned values, and a grounded understanding of your role as the leader of the company.

Drawing on her decades of experience coaching founders, leading teams, and advising high-growth consumer startups (like Tower28, Homecourt, Ritual, Alloy Financial, Tala), Robyn will break down how to:

• Establish the core elements of founder clarity — Vision, Mission, and Values

• Define your role as the founder and how it evolves as the company grows

• Align early hiring, team culture, and decision-making around a strategic backbone

• Translate long-term vision into near-term execution across product, GTM, and operations

After this session, you’ll leave with a polished one-page Founder Vision — a clear, strategic blueprint that informs every decision you make.

MEET YOUR HOST

Robyn Ward is a 20+ year veteran of the technology industry, having served as both an operator and an investor. In 2017, she started FounderForward to help founders and executives uplevel themselves as leaders and build high-performing teams, cultures, and companies. To date, FounderForward has worked with hundreds of entrepreneurs and executives at companies like Tower28, Homecourt, Ritual, Alloy Financial, Tala, ZenBusiness, and Care Academy, among others. As a coach and facilitator, Robyn combines her business expertise with extensive studies in psychology, neuro and performance science, Eastern philosophy, and presence-based and conscious leadership frameworks. Robyn is a frequent speaker and panelist on the topics of best self-leadership, entrepreneurial mindset, and high-performing teams and cultures. She also co-teaches a “Performance Mindset for Business” course at her alma mater USC and is a certified Spin and Intensati instructor.