Events

Financing Growth Without Dilution: A Founder’s Guide to Smarter Capital with Cassie Rosenthal

​FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.

Date

Thursday, January 15, 2026, 1:15 PM EST

URL

Register Now

RSVP HERE*REQUIRED TO ATTEND​

Scaling a consumer brand is expensive, especially in the fashion and accessories space, where inventory, production cycles, wholesale terms, and cash flow pressure collide. Yet many early-stage founders assume their only path forward is raising venture capital.

​This live event is designed to give you a clearer, more strategic understanding of the non-dilutive financing options available to founders, and how to know which one is right for your stage.

​FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.

​During this exclusive event, we'll explore:
  • ​The full landscape of non-dilutive capital options beyond traditional VC
  • ​When founders should consider asset-based lending, factoring, PO financing, or growth credit
  • ​What lenders look for in brand financials, especially for fashion, accessories, jewelry, and CPG
  • ​How to prepare your business for financing (and common misconceptions to avoid)
  • ​Real examples of how brands use non-dilutive capital to fund production, inventory, wholesale expansion, and operational scale
​About Cassie Rosenthal
​Cassie Rosenthal leads marketing and strategic initiatives at Rosenthal Capital Group, where loan sizes range from $500K to $40MM+ across solutions including:

  • ​Asset-Based Lending: revolving credit backed by A/R and inventory
  • ​CPG Growth Capital: non-dilutive financing for high-potential consumer brands
  • ​Factoring (recourse, non-recourse & international): credit protection, collections, and cash advances
  • ​Purchase Order Financing: short-term inventory funding for brands with purchase orders
  • ​Equipment Financing: capital solutions for brands scaling operations or investing in production assets
​Before joining her family’s firm, Cassie co-owned galleries in New York City and Berlin. Her leadership and expertise have been featured in The Wall Street Journal, NYT, WWD, Footwear News, CNBC, and more. She serves on multiple boards, including NYIC and Powerhouse Arts, and was the inaugural recipient of the NYIC Women’s Division Renaissance Award.

​Whether you’re navigating the messy middle of growth, preparing for wholesale expansion, or simply trying to understand your financing options, this conversation will give you the clarity—and confidence—to make informed capital decisions without giving up equity.

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Dec

10

Workshop/Panel

[LA FFCExpert] Before The Exit: How Founders Build Wealth Long Before They Feel Ready

Wednesday, December 10, 2025, 7:00 PM EST

Most early-stage founders think wealth planning starts after you’re profitable, paying yourself consistently, or preparing for an exit. But the truth is, planning now is what makes things like profitability, paying yourself, and preparing for an exit realistic and within reach. If you’re juggling inconsistent income, self-funding your business, debating when to bring on your next hire, or wondering how your personal finances connect to your company’s future, this conversation is for you.

Register now

Jan

15

Workshop/Panel

Financing Growth Without Dilution: A Founder’s Guide to Smarter Capital with Cassie Rosenthal

Members only!

Thursday, January 15, 2026, 1:15 PM EST

​FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.

Register now

Jan

20

Workshop/Panel

Inside the Buyer’s Mind: Building for Retail Success with Nordstrom’s Denise Junell Johnson

Members only!

Tuesday, January 20, 2026, 1:30 PM EST

​Join us for a live interview with Denise Junell Johnson, Vice President and Divisional Merchandise Manager for Handbags, Jewelry & Watches at Nordstrom, as she shares insider insights from two decades shaping some of the most coveted categories in retail.

Register now

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