Events
[LA FFCExpert] From Social to Sold Out: How SET Active’s Content-First Strategy Built a Movement
In today’s competitive landscape, building a brand that resonates goes beyond great products—it’s about community, storytelling, and authenticity. Join us for a two-part event, kicking off with an exclusive conversation with Lindsey Carter, Founder & CEO of SET Active, and Kira Jackson, Chief Brand Officer, as they unpack how a content-first strategy turned SET Active into a movement.
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Apr
23
Inside Bala: Building (and Bootstrapping) a $100M Brand Without a Traditional Startup Playbook
Thursday, April 23, 2026, 10:00 AM PDT
In this conversation, we’re sitting down with Natalie Holloway, cofounder and CEO of Bala, the design-led fitness company behind the viral Bala Bangles.
May
5
The New Consumer Marketing Playbook: Brand, PR, and Community with Dianna Cohen of Crown Affair
Tuesday, May 5, 2026, 11:00 AM PDT
In this session, we’ll break down how Dianna has approached marketing from day one. not as a set of channels, but as a cohesive system rooted in brand, PR, and community.
